What You Will Get With Email Verification
Posted by William Bonher on October 13th, 2015
With email verification service, you are assured of reduced bounce rates, fewer complaints and spam trap hits. Correspondingly, you also get increased inbox delivery rates, more useable leads and lower mailing costs.
A bounce rate is defined as the number of messages that are returned as undeliverable divided by the number of emails sent. Thus you must ensure that you will be sending your material only to active and actual subscribers. For one reason or another, people do change their email addresses from time to time. When you send emails to addresses that have already been changed, they will obviously not be received by the parties concerned. They will bounce. Aside from addresses that are no longer in use, it may be that some of those in your mailing list may also contain typos, syntax errors or otherwise have been formatted incorrectly. Or, they may belong to domains that no longer exist. Either way, your message will also bounce when attempt to send your email to these addresses.
If you have a large number of invalid email addresses in your bulk mailing list, you will have a correspondingly high bounce rate, which in turn will negatively affect the reputation of the IP address you use for mailing. Once your reputation becomes so poor, you could end up being blacklisted by Google, Yahoo, Hotmail and other popular email services which regularly monitor the email bounce rates of their clients.
A complaint rate is defined as the number of people who report your messages as spam divided by the number of emails delivered. Spam trap hits, on the other hand, is the number of messages delivered to addresses that have been deliberately set up for the purpose of tracing, cataloging and exposing spams and spammers. Combined with your bounce rate, these metrics can influence your inbox placement, that is, whether your emails would land at the top of your potential customers' inbox or they'd get automatically rerouted into the spam folder. The main determinants of your reputation as an email sender are your bounce rate, complaint rate and his or her spam trap hits.
Take note that Google, Yahoo and other ISPs along with anti-spam organizations like Spamhaus and SpamCop regularly and actively monitor bounce rates and complaint rates. They also routinely create and lay down spam traps all over the web for those who have no qualms about sending out unsolicited messages to other people or who are too lazy to observe proper hygiene in their emailing campaigns.
If you you want to ensure the hygiene condition of your bulk mailing list, you can avail of those online email verification service app or software companies. Many of these companies maintain their own databases of known spam traps, screamers, and other potential threats. They will run your mailing list against their databases and apply algorithms to determine and predict which of the addresses listed there pose potential threats to your reputation. They will also check the email addresses in real-time to determine which will be deliverable and which will not, thus helping you keep your bounce rate below the danger threshold set by your ISP.
With the reputation that comes with fewer bounces, fewer complaints, no spam trap hits, increasingly more of your emailed messages will make it into the inbox of your subscribers, in turn increasing the likelihood of you getting higher open, click, and response rates. Furthermore, when you verify email addresses in your bulk list, you ensure that you will be sending your marketing message only to active deliverable addresses of real people who have opted to subscribe to your offering. Having more working addresses means more prospects for revenue opportunities. And because you have already weeded out the potential threats and invalid addresses from your mailing list, you will be paying less to your email service provider, which also translates to higher rate of return on investment.
