Best Website Advertising Tips to Improve Conversion Rate

Posted by Joe Brian on October 13th, 2015

Having a website will not automatically propel your business success. With millions of businesses plying the worldwide web, it takes a lot of effort and strategizing to ensure that your website, brand, product or services stand out from its competitors. The best website advertising campaign should not start from elsewhere. It must be carefully integrated in the website itself. To start-off your campaign, here are some tips to ensure improving your website’s conversion rate by advertising on your website.

Video Integration

When it comes to creating the best advertisements in a website, integrating video therein will help engage site visitors. Some websites rely only on texts and messages which can sometimes be boring and taxing to read. By simply creating a short video presentation bearing all the necessary information about the website to your potential customers, this allows them to be engaged in a convenient manner. Other aspects of video integration come in the form of testimonials and instructional videos as well as reviews.

Live Chat Engagement

Capture your visitor’s interest right away as they arrive at your website’s landing page. Do so by implementing a live chat widget that immediately pops up when a visitor comes in. Live chat helps boost conversions in a proactive manner. By inviting customers to engage with a live agent, it can turn customer experience to be more positive and engaging. This allows you to immediately address whatever query, feedback or information they wish to get from your website. Like any best advertisements, this makes user experience more satisfying thereby, generating viable leads for your business.

Mobile Ready

Optimize your website for mobile conversions. With the advent of new technology, the use of smartphones, tablets and other mobile gadgets are at an all-time high today. The millions of online users relying on these mobile gadgets can deliver the needed traffic to your website. Even alternative search engines highly recommend websites to be mobile ready nowadays. This also gives you direct competitive advantage as mobile websites are more scalable than standard websites. Make sure to include contact information strategically on the website. Feel free to use a click-to-call feature to help boost conversion rate effectively.

Remarketing

One of the most effective ways of persuading visitors to your site is to stay with them long before they have left. Regardless if they use major search engines or alternative search engines, remarketing ensures that your website stay on their browser’s memory making them easy target should they look for relevant information. You can put tracking cookies or have them subscribe to your blog or opt-in for your mailing list. Remarketing campaigns as a form of advertisement will definitely help increase your conversion rate.

Indeed, the best website advertising campaign should start from within. Make sure the abovementioned tips are carefully integrated into your website campaign. With this, you will not only increase traffic but propel more positive conversion rates.