globally,[20] which is the first for a Chinese company.[21]

Posted by daviddon on October 14th, 2015

ZTE, initially founded as Zhongxing Semiconductor Co., Ltd in Shenzhen, China, in 1985, was incorporated by a group of investors associated with China's Ministry of Aerospace.[8] In March 1993, Zhongxing Semiconductor has changed its name to Zhongxing New Telecommunications Equipment Co., Ltd with capital of RMB 3 million, and created a new business model as a "state-owned and private-operating" economic entity. Ties to the state notwithstanding, the corporation has evolved into ZTE Corporation of being publicly traded having made an initial public offering (IPO) on the Shenzhen stock exchange in 1997 and another on the Hong Kong stock exchange in December, 2004.[8] zte smartphone

While the company initially profited from domestic sales,[9] it vowed to use money from its 2004 Hong Kong IPO to further expand R&D, overseas sales to developed nations, and overseas production.[10] Making headway in the international telecom market in 2006, it took 40% of new global orders for CDMA networks[11] topping the world CDMA equipment market by number of shipments.[12] That same year also saw ZTE find a customer in the Canadian Telus[13] and membership in the Wi-Fi Alliance.[14] More customers in developed nations soon followed Telus' lead, and in 2007 ZTE had sold to UK's Vodafone, Spain's Telefonica, and the Australian Telstra,[13] as well as garnering the greatest number of CDMA contracts globally.[15] By 2008 ZTE could claim its customer base was truly global, as it had made sales in 140 countries.[13] zte telefoner

In 2009, the company had become the worldwide third-largest vendor of GSM telecom equipment, and about 20% of all GSM gear sold throughout the world that year was ZTE branded.[16] As of 2011 it holds around 7% of the key 3GPP Long Term Evolution patents[17] and that same year launched the world's first smartphone with dual GPS/GLONASS navigation, MTS 945. ZTE claims to devote 10% of its annual revenue on research and development each year, and it could be producing patents and utility licenses at a furious pace.[18][19] ZTE has filed 48,000 patents globally, and with more than 13,000 patents granted. 90% more patents are invention-related. In two consecutive years (2011 and 2012), ZTE has been granted the largest number of patent applications globally,[20] which is the first for a Chinese company.[21]

Device lineup represents ZTE’s new core global product portfolio – Axon, Blade, Spro and nubia

26 August 2015, Shanghai – ZTE, a leading global mobile device maker, today announced its device lineup and plans for the upcoming IFA 2015 consumer electronics show in Berlin, Germany. From 04 to 09 September, ZTE will be showcasing the latest products that represent the company’s new, simplified core global product portfolio – Axon, Blade, Spro and nubia.

“We are very excited to attend IFA this year, where we will be showcasing devices from the four product lines that we will be focusing on globally,” said Adam Zeng, CEO, ZTE Mobile Device. “This renewed focus shows our global commitment to product longevity and will see us rollout more products from our four core product lines across markets worldwide.”blade s6

The star products on display at ZTE’s booth will include the international version of the Axon phone – ZTE’s first ever global flagship and most premium smartphone to date, and the Blade V6 – the thinnest device in ZTE’s affordable premium Blade series. Alongside these devices, ZTE will also be showcasing its innovative Spro 2 Smart Projector and smartphones from its nubia sub-brand.

Prior to the show, ZTE will host an invite-only press breakfast where guest speaker Ed Kashi will discuss the future of mobile photography through the eyes of a professional photographer. Joining him will be senior representatives from ZTE, who will announce updates on ZTE’s strategy for Europe and its core global product lines.zte blade s6

As part of its ongoing effort to build up its consumer brand image in Europe and better engage with consumers in the region, ZTE will be partnering with popular musical artists from Germany to hold a ‘ZTE Fun Day’ on 06 September. The ZTE Fun Day will include performances at ZTE’s booth and social media activity from renowned dancehall, hip-hop and reggae group – Culcha Candela, and singer-songwriter – Albert N’Sanda.

ZTE’s booth at IFA 2015 can be found at Hall 25, Stand 105 at the Berlin ExpoCenter City.

For more information visit here: http://www.zte.se/