Should schools personalize the school admission application process?

Posted by amar mane on May 24th, 2021

Gone is when the number on the school application form was the only way a child was identified for the entire school admissions process. Today parents from everywhere expect to find the best possible school that matches their needs and that of their child. At the same time, they expect that the entire process for school admission is streamlined and convenient for them. Due to the evolving needs of the parents, schools have to do their best to meet these expectations.

Parents also talk to other parents, and when new parents look for a school for their child, they would ask for advice from other parents. By improving the school admission application process, schools can ensure their success. Parents who have a good experience with the school are more likely to recommend that to parents from their peer group. This is where the personalization of the school admission application process comes into the picture.

What is personalization?

Personalization of the school admission application process is tailoring the parents’ experience according to their needs. The data collected from the parents in the various forms of communication can help schools modify their message to the parents to make it more meaningful and relevant.

Why is it a good idea for schools to personalize their school admission application process?

For a few years now, many schools have been offering personalized services to stand out from the crowd. This has made parents start to expect this service from other schools as well.

Parents feel a genuine connection with the school if they find that it can significantly impact their child’s life.

Parents also feel more welcomed if the school takes the time to understand their child’s individual needs and will be able to nurture the child’s unique interests.

A personalized experience with the school admission application process can help schools increase their retention and enrollment rates, ultimately resulting in the school’s success.

We at Orchids, the International school, have streamlined our school admission application process in such a way that parents are helped every step of the way. Not only will the representatives from our school answer any questions that parents may have about the school, but they will also give them a tour of the school either physically or virtually. This is why the Mumbai branches of Orchids are considered to be some of the best schools in Mumbai.