What to put in your Instagram bio?

 

Writing great Instagram bios might sound simple, but it actually takes a lot of thought!

According to researchers, it takes less than 0.2 seconds for an online visitor to get a feel for your account.

And if you use Instagram for business, it's REALLY important that that first impression is a good one!

In the following guide, we'll walk you through how to write a great Instagram bio that gives a great first impression, how to explain what your business does, and how to convince new visitors to hit the “follow” button!

1) Put in your Instagram bio: your NAME

The first step to creating a good Instagram bios is to make sure your name is yours! (By this we mean the “name” field of your profile, not your Instagram username or pseudonym).

People who search for you on Instagram will likely use your name or your business name, and consistency lets people know that the Instagram profile they are viewing actually belongs to you and not an impostor.

They will find you more easily thanks to the natural referencing of search engines (algorithm) which will generate more visits.

It might sound obvious, but there's actually a bigger reason: Your name and username are the only fields Instagram considers in search queries.

Users will find you more easily thanks to the natural referencing of the search engines (which will automatically generate traffic).

It is therefore very important to make sure that the name you use in your Instagram biography is the one that your followers and customers are looking for, it is indeed to attract the maximum number of visitors!

But that doesn't mean you can't spruce things up a bit! Do you have a specialty or an industrial niche? Do you offer a specific service? Are you known for anything in particular? You can also include these details in your name!

2) Put in your Instagram bio: your skills

A good bio on your Instagram homepage explains precisely what your business is and what you do ( you target your audience better ). If you want to stand out with a particular skill, profession, hobby, or interest, then you need to include these details in your Instagram bio too!

Think about what sets you apart from your competition. Do you have a unique set of skills or experiences that might interest your followers?

Not only will including them in your Instagram bio serve as an introduction to new viewers, it can also determine whether they will follow you.

Being original in your Instagram bio will allow you to attract more visitors and therefore followers. It is a marketing strategy to attract the visitor. 

3) Put in your Instagram bio: HASHTAGS 

Using keywords will not improve your Instagram search (except, as we mentioned above, your “name” in your Instagram bio) but it will give your account more weight and help you get in touch with followers who want to engage in your content and therefore have more followers!

When deciding which keywords (hashtags) to include in your Instagram bio, try to think about both your own core values ​​and those of your target audience.

If you use Instagram for business, spend some time creating a “profile” of your ideal follower. What are its weaknesses or interests? And what keywords will help you resonate with them? 

Using keywords that target your audience and niche will help users better understand who you are, who you are targeting, what you have to offer, and whether or not your account is relevant to them!

4) Put in your Instagram bio: URL link to your site

Unlike other social networks, Instagram is strict about where clickable links can be placed. Currently, Instagram only gives users one clickable link to your site on their profile, and that's the URL that's in your bio.

Lots of businesses use this link to send followers to their homepage, blog, or article which is great!

But for ecommerce businesses that want to send followers to specific product pages, campaigns, or webinars, the lack of dynamic links is a huge challenge in increasing their visibility.

To work around this restriction, some businesses frequently update their website link to send followers to their latest products or promotions - and then refer to that link in their Instagram captions. The problem is that Instagram's photo feed is no longer chronological, so when a post from a company says “link in bio”, that link may not match the actual link in their bio. The conversion rate of merchant sites will be lower over time.

When one of your followers clicks on your bio link, they are taken to a web and mobile optimized homepage that looks like your Instagram feed and displays your Instagram posts as clickable images!

5) Put in your Instagram bio: your EMAIL

While adding a link to your website in your Instagram bio is ALWAYS a good idea, it is also increasingly common for users to share their email in their Instagram bio as a personalized link.

The advantage of adding your email address is that it makes it very easy for your subscribers to contact you. Plus, depending on how engaged you are getting on your account, it can sometimes be easy to miss a DM or comment! You will be more credible with a clickable email address and you will attract more followers to your Instagram page.

7) Put in your Instagram bio: your creativity

While it is very important to showcase who you are and what you do in your Instagram bio, you should also think of it as a space where you can show your fun side. Ultimately, Instagram is a pretty light medium, so try not to get too involved in writing a formal bio!

Here are some great ways to incorporate creativity into your Instagram bio:

Use emojis to space your text:

You can also use personalized emojis to showcase different characteristics of your business… or even just to show your personality!

Put your sales hashtag:

Including your branded hashtag in your bio is also a great way to get your followers into the habit of posting it.

Just keep in mind that your Instagram bio hashtags are clickable on the web, but not on the mobile app!

Add line breaks to your Instagram bio:

Adding line breaks to your Instagram bio is a great way to make the information in your Instagram bio more concise and consumable!

This will help attract more potholder visitors. And this is very important!

Remember, line breaks only appear on the mobile version of Instagram, so you won't be able to see them on your desktop!

Include a “call to action” in your bio:

Just including a call to action in your Instagram bio and inviting your audience to comment or engage can be very helpful in driving greater engagement in your posts.

There you go, now you know what to put in your Instagram bio!

A good Instagram bio is one that creates a good first impression and convinces users to click the “follow” button on your account!