Top 5 Lead Generation ChallengesPosted by The Urban Chief on May 25th, 2021 Why is my business not able to generate more organic leads! Is Lead generation really that difficult? Increase your inbound business in an optimized way. No more spending but optimizing. This is one of the major issues for many entrepreneurs, startups, founders, CEO, CMO, Marketers, who focus on growing the business. Is your brand online yet? Do you have a robust lead generation in place? Is that a Yes? But your marketing engine is not extremely productive, not getting enough leads. Still less traffic, and a huge bounce rate? You probably did everything that experts give a checklist of.… But wait!!!!! Have you checked for leaky buckets? Is your implementation without errors? What are your top-performing assets? Have you focused on tracking and analyzing your actions? If not let me tell you that is one of the crucial steps to understand why there is no growth. The first step to know where you are losing your revenue. Let’s identify these challenges. Before we start, please allow me to ask you these question: Is your virtual salesperson (your website) ready to sell GLOBALLY? Lead Generation Free Consultation Meanwhile, Let’s talk about the challenges faced while executing the above well: 1. Many Fail to provide a Quality Website – 1st Part of Lead Generation Your salesman. It will sell your business to your customers. We groom our salesperson to offer the audience our solutions, the website works on identical lines. The only difference is that at one time a website can cater to 1000ssss of people while the salesperson can address one brand or say give a speech once in a while to 100s in an event. Do you notice the difference? Okay! We understand the importance. What we don’t understand is the problem that lies. A website has two aspects: The website has to be an expert and educate people with the right content While working with startups, I have noticed many caters to A but they miss out on B or vice versa. Both are equally essential. Many repeat the content over and over again. By the way, that’s called duplicate content which is not advisable. We would not even know when we get hit by a Panda update on our SEO. Heard companies say, there was an update that google came up with and suddenly the traffic has fallen. You could have even noticed something like this but we’re all confused as to why is it happening. Check out all the panda updates here. We know our product/service and I understand we are experts. However, we are not supposed to push the entire information down the visitor’s throat. Imagine school teachers doing that to students. !!!!! That’s why it is important to understand human psychology. Accordingly, decide on the flow of the data. Remember: Your website should look clean, neat and smart. It builds reliability on the viewer. The next Aspect is Navigating the Visitors. We have to guide our visitors to take the next step. Trust me, it completely depends on you if you want them to explore further into your website or you want them to bounce off. Want to know how? Read Things to keep in mind: Understand what is their motive and take them to their solution. Remember how we spoke about content earlier. We can provide only the information that visitors want to hear and when they want to hear. The best way to understand that is by understanding the buyer's journey and content regarding it. Buyer Journey is very important | The Urban Chief Let's start dividing our content into three stages: Awareness — use it to get visitors Create blogs, infographics, videos, ebooks landing pages, etc, to educate the customer when they need it. Tip: The more pages you create, the better impact your SEO. Use Content to get more customers Tips All the content to be connected to the website but not present on the website. Follow us for more such tips: Instagram | Linkedin | Facebook
Which platform will actually get you returns for your action? Do you know which platform your audience chooses to hang out on the most? and if you do, are you utilizing it well? Most companies I have seen have still not completely understood that social media can get you more and more qualified leads and customers. BUT IF done correctly. If you are only going to simply keep posting with no value and for no purpose at all, it’s only a waste of resources and energy. I would say stop misusing that effort and investment. Let’s make a pact: Any effort that doesn’t move our needle, Shut it or Optimize it immediately. Let’s first try and find out where your audience likes hanging out. Check out the list of Platforms available What’s next to check out on social media? Challenges: What you are thinking of doing is already been done by your competitors. The second challenge here is to be consistent. For beginners, Read: How to kickstart your social media. Third, involves a lot of time creating, posting, responding, and monitoring.
Most consumers almost never make a purchase decision on the first visit. We need to connect with them and push them further in the buyer journey in a delightful manner.
Let’s say you wanted to do something different this weekend, so you hop on the travel&trek site. You found this amazing trek but never heard of it before. You like the itinerary and you are fascinated with the scenic view. This could be your first trek or at least the first time to the place. All confused and excited at the same time. That’s when a box pops up on your screen and says,
Download our Devkhund Waterfall Ebook. This will take you through the trekker’s experience and provide a checklist of things to carry with you on the trek. You will also find the history behind this beautiful spot and a few comments from our trek mates. Download Now
List all the blog topics you have under the above category. ***If you are confused, or not sure of what you have mapped. Email the same on thechief@theurbanchief.com The Chief will guide you on your content mapping within 48 hours. (no hidden cost just consultation on content mapping for free)
The One Solution Buyer Persona & Keywords
That’s how the inbound sales increase. Once the challenges mentioned above are worked upon. You automatically will also see a change in the SEO rank, traffic, and conversion. Articles that might interest you:
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