Digital Marketing - What, How and Why?Posted by Kinney Dudley on May 25th, 2021 Nowadays, everyone appears to be discussing digital marketing Services. It has created quite a buzz and you can find people who know about it and can't stop talking about how it has revolutionized marketing and there are also individuals who have heard about it and now wish to know more. But what exactly does it mean, exactly why is it creating such a buzz and how does it work? Well, putting it simple, digital marketing is only marketing something or business utilizing the digital medium and leveraging it to get favorable results. It is the perfect medium for large, medium, and smaller businesses to get an online identity and reach out to a wider customer base thereby positively improving the chances of driving new business. In this era of digital Medium, the primary focus seems to be on reaching out to prospective customers via new media, getting their attention, and engaging them. But how exactly does one go ahead with digital marketing and what are the best methods to do so? People who are aware of what digital marketing is focused on might have the answer to this and also the experience gained by checking out various approaches. But what about someone who's not used to this whole idea? Imagine if someone really wants to leverage the advantages that digital presents but doesn't learn how to? Why don't we address the three questions - What, Why, and How What Does Digital Marketing Include? Now that the essential definition of digital marketing is clear, let us get into details of what it includes. "Social" may be the magic word that is gaining key prominence whenever someone mentions digital marketing. Although, Internet may be the core medium for digital marketing, there are other mediums as well that are not necessarily driven by the web. In a broader perspective, it includes: - Search Engine Marketing - Search Engine Optimization - Social Media Marketing - Web Designing & Development - CONTENT Writing & Strategizing - Paid Search Advertising - Email Marketing - Blogging All the above when used in a planned way result in higher ranking and organic traffic i.e. traffic that comes via unpaid links. Sometimes it is confused with traditional forms of marketing like television, print, and radio. Although core idea is the same, it follows a totally different process altogether. How come Digital Marketing Important? website has changed peoples perspective towards marketing. Instead of it being just another "added extra", it really is now an integral part of any business plan. Putting it simple, it helps you reach out to more customers, gives them more convenient options to select from and in turn increases your earnings. Briefly explained, here's why it is crucial for you: 1) Enables you to run targeted and customized campaigns via various mediums 2) Enables you to effectively engage customers across multiple digital channels 3) Gives you a holistic view of data linked to prospective customers via demographics and psychographics 4) Increases your presence and visibility on social media platforms and search engines 5) Strengthens your brand awareness How Will It Help Your Business? Be it a large retail store or the little store in the neighborhood selling fresh cakes, many people are realizing advantages that digital marketing offers and building their online identity. In this age, if you're not leveraging the benefits of digital marketing, then you are surely missing out on something that is actually important. The bottom line is, here's how it will help your business: 1) Firstly, it really is cost-effective. website of money that you spend in running a digital advertising campaign reaps good returns (provided it really is done professionally). Initial investment = Bigger returns. A win-win for you! Additional hints ) Also, it allows you to engage your customers and personalize the messages to them, therefore improving the whole experience. Retained customers always generate more business. 3) It might also be incorporated into your actual marketing campaigns. So now you have your traditional campaign running and this new strategy enhances it even more. 4) Once people take notice of the product you are selling or your business and like the experience, they'll in turn share it making use of their friends via social media along with other mediums. That would subsequently benefit you with regards to more visits and earnings. 5) The biggest advantage that this form of new-age marketing provides is that every time you run a campaign for your business, you can track every single metric real-time. You not only reach out to people via various mediums but it gives you the means to instantly know if the amount of money that you have placed into running the campaign is giving your results or not and also enables you to measure the results. All of the Digital marketing Services is here now to stay and it'll only evolve and get better with time. So what are you waiting for? If you haven't tried it, then this is best time to do so.Like it? Share it! More by this author |