Backlinks Are Still the Major WEB SITE TRAFFIC StreamPosted by Falk Timm on May 25th, 2021 Let's focus on this experiment. Go to Google, Yahoo or MSN and type "get it here" in the search box. Note the outcomes on the first result pages and try to deduce why the results came out what they are! Being on Additional hints of results on major search engines such as Google, Yahoo or MSN for several keywords is the purpose of every seo project. Being at the first page, provides free organic traffic and of course more business and value to the website. When optimizing for search engines, most optimizers concentrate on optimizing the web site itself by enhancing titles, keywords, descriptions, image alts, page text along with other factors that without doubt are very very important to any search engine optimisation project. However, I noticed that webmasters get lazy in terms of the main factor that brings websites to the very best of the search engine. At the time of writing this article, both Google and Yahoo returned quicktime.com in the initial position for the "get it here" keyword. MSN returned the Adobe flash player page. The least amount of results was 354,000,000 search results. When you go to either the adobe flash player page or the quick time player page and take notes from a search engine optimization prospective; "get it here" is not in the domain name, not in the title of the page, not in the keywords, not in the meta description, not in any alt of the images nor somewhere else in the pages text or html source code! Further, you can bet that you will obtain the same notes if you looked at all the webpages on the first result pages of Google, Yahoo or MSN. The question is: how did these pages reach rank high in search engines in such a way regardless the fact that they're irrelevant and not optimized for that specific keyword? The domain name, title, meta description, keywords, image alts and page text are all important seo factors but they are obviously not the answer. The major seo factor is backlinks. Optimizing your website's elements including the keywords as well as your page texts is just the start. Those elements are important however they should only be looked at as a preparation phase. The real work starts immediately after finishing this phase. Adobe flash player and quick time can be used by millions of users. You probably have encountered something similar to this sentence "This site requires flash player. If you do not have flash player installed obtain it here". The "obtain it here" is really a backlink to the flash player page. An incredible number of websites have a link to the Adobe flash player page with "obtain it here" for the written text of the link sufficient reason for no doubts that's why adobe flash player is number 1 for the "get it here" keyword. An important thing to note here is that the benefit of having backlinks to a niche site isn't just by bringing the website to the top of search engine results. A backlink also brings a lot more website traffic from clicks on that link. Assuming you have paid for a ppc marketing campaign, then you understand how much a click is worth! Millions of users click on the "obtain it here" link and go to the Adobe and QuickTime website free to either! You do the math! Backlinks are without doubt your primary source of website traffic. Backlinks enable you to get to the top of search engine results. Backlinks establishes your site popularity. Traffic to your site is the value of your website, backlinks are what creates traffic and therefore, building backlinks should be on the top of your advertising campaign priorities to maximize the traffic and value of your website. Backlinks are simply just the links that you get to your website from other websites. If you do not have sufficient level of links pointing to your site, you'll keep striving and paying money to acquire a small portion of traffic that probably will not cover your expenses nor might it be worth the time you spend using other seo methods such as optimizing your site content. Although you may have the very best website with the best content, if you don't have backlinks, you won't have any significant website traffic.Like it? Share it! More by this author |