How to Rank Higher in Google's New Search EnginesPosted by Gentry Hicks on May 26th, 2021 Recent changes to Google makes it seem like Google is not any longer just one internet search engine but a combination of 6 or 7 different search engines all rolled into one. Your SEO efforts should now be geared to ranking high in these se's as well as in traditional organic search. A time back I wrote an article entitled "The Five Pillars of Google Search" and had I known how important those pillars would become, I would have paid more attention to them. What I didn't factor into the equation was Google's whole re-structuring of its SERPs interface or landing page. It really is a complete new Google with not just one search engine but a combination of 6 or 7 search engines all competing for your attention. The new left side column with its new functions and displays, opens up new opportunities for webmasters to obtain their listings within Google on that important first page. There are also many new methods to view the results such as view everything or you can view with an increase of or less shopping links. Plus you can even view Google results for books, maps, blogs, updates and discussions - new ways to get your site or links into Google. Throw in the sweetness Wheel and things are indeed looking completely different within the new Google SERPs. As a full-time online internet search engine marketer, I will have expected something like this however the recent changes within Google has been totally unprecedented. We have seen major updates before, some of them very disruptive like the Florida update, but with Google Caffeine, MayDay Update, new layout and the recent shakeup of its Algorithm, Google has fundamentally changed how its organic search are ranked and used. Before I start sounding too cryptic, these recent changes seem to be a "coming together" of all several types of searches in Google which were around for quite a while. Now it seems with the new interface architecture... each kind of search is given more importance or more of the same billing or footing within Google. There are now multiple methods for getting your links viewed and hopefully clicked within the most important search engine on the planet. First, I always try to start any piece on Google or the search engines with a disclaimer. Mainly, throughout running 9 or 10 website s, I keep an everyday tabs on the keywords which produce revenue, some of these keyword phrases have been monitored by me for 6 or 7 years, but they are only a little sampling of keywords and sometimes drawing or making conclusions with this type of small sample could be misleading or downright wrong. So take any of the following information on Google with this particular point in mind, just one webmaster observing what's happening with Google and investing in his two cents worth. Now, the reason I say "Google's New Search Engines" is the feeling which has gradually crept into my daily marketing - it feels as though you're no longer dealing with one organic search engine but 6 or 7 different se's. Let me explain, for years Google has been presenting results for not just static webpages but also for images, videos, news, blogs and shopping/products - but recent changes have shaken up things significantly. With the recent changes Google is apparently placing more importance on these new methods to search. Videos have taken a large step forward and can now pop up on the first page and stay there. Creating a video is now one of many fastest methods for getting on the initial page of Google, even for very competitive keywords. Even though many online marketers are taking advantage of this fact, it really is relatively new and you will have a much better chance of ranking for a video rather than an ordinary website in Google. It could happen almost instantly. Personally, I like using the YouTube platform because it is also owned by Google plus they no doubt can easily tap into all the background stats on a video such as for example comments, viewer ratings... etc. Quite simply, Google has always favored ways to make their SERPs more democratic and user generated/rated videos are the perfect fit. So too are blog posts and entries, these could be easily monitored and (comment spam aside) tend to be more democratic since it's harder to fake Diggs or Re-tweets. All of these social bookmarking systems and sites supply the search engines, especially Google, with some very useful user-generated rankings and ratings. Blogs now likewise have two subcategories - Twitter/FaceBook Updates and Forum Discussions, which are now being displayed separately. Google appears to be placing more importance on popular Posts, Diggs, Tweets... in their SERPs. Again, I find using a simple Google owned program like Blogger to be a good way of ranking saturated in Google. For example, my posts in Blogger are indexed in Google within minutes, this recently seems to have been speeded up and we are moving more towards instant serp's. Another instant solution to get your content onto the first page of Google is to use a News Release. Google has always listed News Items on the initial page but this now seems to play a more important role, especially when you take into account all of the new features in the left side column. Surfers will probably stay on that first page longer and you have a better chance of getting the news item read. Within the last year or two, I have started doing PR ANNOUNCEMENTS, mainly through PRweb but there are various free programs you may use. I also like posting my articles to American Chronicle since Google News accumulates and displays many of these items. Again, like videos, getting your News item listed is nearly instant and within seconds you could have traffic flowing to your site. Images and image search is definitely an important feature of Google Search. One that online marketers and webmasters have taken benefit of by creating images to match the primary products or keywords of these sites. Now image search itself is much more varied and has a lot more options to re-defined your image search, for instance you could target a certain color or line drawings. Regardless, images can be an easy solution to get traffic from Google.Like it? Share it! More by this author |