How to Rank Higher in Google's New SE'SPosted by Gentry Hicks on May 26th, 2021 Recent changes to Google helps it be seem like Google is not any longer just one internet search engine but a variety of 6 or 7 different se's all rolled into one. Your SEO efforts should now be targeted at ranking high in these se's as well as in traditional organic search. A time back I wrote articles entitled "The Five Pillars of Google Search" and had I known how important those pillars would become, I would have paid more focus on them. What I didn't factor in to the equation was Google's whole re-structuring of its SERPs interface or squeeze page. It really is a whole new Google with not only one search engine but a variety of 6 or 7 se's all competing for the attention. The new left side column using its new functions and displays, opens up new opportunities for webmasters to get their listings within Google on that important first page. Additionally, there are many new methods to view the results such as view everything or you will see with more or less shopping links. Plus you can also view Google results for books, maps, blogs, updates and discussions - all new ways to get your site or links into Google. Throw in the sweetness Wheel and things are indeed looking very different within the new Google SERPs. As a full-time online search engine marketer, I will have expected something similar to this but the recent changes within Google has been totally unprecedented. We have seen major updates before, a number of them very disruptive just like the Florida update, but with Google Caffeine, MayDay Update, new layout and the recent shakeup of its Algorithm, Google has fundamentally changed how its organic search are ranked and used. Before I start sounding too cryptic, these recent changes appear to be a "coming together" of all various kinds of searches in Google which were around for quite a while. Now it seems with the new interface architecture... each kind of search is given more importance or more of an equal billing or footing within Google. Nowadays there are multiple methods for getting your links viewed and hopefully clicked within the main search engine on earth. First, I always make an effort to start any piece on Google or the various search engines with a disclaimer. Mainly, in the course of running 9 or 10 websites, I keep a daily tabs on the keywords which produce revenue, some of these keyword phrases have already been monitored by me for 6 or 7 years, but they are only a small sampling of keywords and sometimes drawing or making conclusions with this type of small sample can be misleading or downright wrong. So take the following information on Google with this particular point in mind, just one webmaster observing what's happening with Google and putting in his two cents worth. Now, the reason why I say "Google's New SE'S" is the feeling which has gradually crept into my daily marketing - it feels as though you're no longer coping with one organic search engine but 6 or 7 different search engines. Let me explain, for years Google has been presenting results for not only static webpages also for images, videos, news, blogs and shopping/products - but recent changes have shaken up things significantly. With the recent changes Google appears to be placing more importance on these new methods to search. Videos have taken a big step forward and may now pop up on the initial page and stay there. Producing a video is now one of the fastest ways to get on the initial page of Google, even for very competitive keywords. Even though many online marketers are taking advantage of this fact, it really is relatively new and you could have a much better chance of ranking for a video rather than an ordinary web page in Google. It can happen almost instantly. Personally, I like utilizing the YouTube platform because it can be owned by Google plus they no doubt can easily tap into all of the background stats on a video such as comments, viewer ratings... and so forth. In other words, Google has always favored methods to make their SERPs more democratic and user generated/rated videos are the perfect fit. So too are blogs and entries, these could be easily monitored and (comment spam aside) are more democratic since it's harder to fake Diggs or Re-tweets. All these social bookmarking systems and sites supply the se's, especially Google, with some very helpful user-generated rankings and ratings. Blogs now likewise have two subcategories - Twitter/FaceBook Updates and Forum Discussions, which are now being displayed separately. Google appears to be placing more importance on popular Posts, Diggs, Tweets... within their SERPs. Again, I find utilizing a simple Google owned program like Blogger to be a good way of ranking high in Google. For example, my posts in Blogger are indexed in Google within a few minutes, this recently seems to have been speeded up and we have been moving more towards instant search results. Another instant solution to get your content onto the initial page of Google is by using a News Release. Rank First On Google has always listed News Items on the first page but this now seems to play a more important role, especially when you take into account all of the new features in the left side column. check here will probably stick to that first page longer and you also have a better potential for getting your news item read. Within the last couple of years, I have started doing PR ANNOUNCEMENTS, mainly through PRweb but there are plenty of free programs you can use. I also like posting my articles to American Chronicle since Google News picks up and displays many of these items. Again, like videos, getting your News item listed is nearly instant and within seconds you could have traffic flowing to your website . Images and image search is definitely an important feature of Google Search. One which online marketers and webmasters have taken benefit of by creating images to match the primary products or keywords of these sites. Now image search itself is much more varied and has a lot more options to re-defined your image search, for example you could target a particular color or line drawings. Regardless, images can be an easy way to get traffic from Google.Like it? Share it! More by this author |