When it comes to outdoor advertising and trade shows, the use of banners, counters, and pop up displays never goes out of style. These seemingly obsolete advertising campaigns are still widely used by many businesses across the globe due to its effectiveness in drawing in consumers’ interest and immediate conversion. This is beside the fact that traditional ad campaigns like this one has become more digitized and more affordable than before. But for these to work, it must be well-designed and well-printed. It must possess that one element which leaves consumers agog and wanting for more. So, before you get in touch with a printing company, here are some tips to live by.
Simplicity is Beauty in Large Proportions
The key to an advertising campaign is on how to be seen even from distance. The message therein must also be readable and legible enough that it can be deciphered even at a glance. As much as possible, it is imperative to keep things simple, concise and on the point. However, it must also be sized in such a way that it can be easily grasped. Too much patterns or images on banners and pop up stands can be distracting. So is abuse of color and poorly scrawled text. Keep things simple and large enough for the eye to easily make out. The size of your advertising campaign material, however, must be dependent on your location but always, the bigger it is, the more it will capture attention.
Strategic Location
The best banners, posters, and pop up stands will never work if placed in an uninviting location. Make sure it must be placed strategically in such a manner that it easily catches the attention of anyone passing by. Color patterns used must also be in stark contrast to the surroundings for it to pop out and be easily identified.
Strike A Look
Though images are considered one of the most important elements in designing pop up and banner stands, and all sorts of advertising displays, these must be used sparingly. Make use of high definition images that are simplistic yet striking. Do not place too much visual information. To get an immediate impact, use an image that easily captures their attention in as little as 3 seconds.
Built to Last
Banners, pop ups, posters, and all sorts of traditional advertising campaign materials must be durable and recyclable. It must be made out of materials that can withstand inclement weather and outdoor hazards. Be reminded that you will be travelling from one exhibit and trade show to another. Your banner and pop up stands must be tough to save on cost.
In all these, you would need a printing service that do not just deliver cost-efficient and durable pop up and banner stands or displays. Your choice of printing service must also have an in-house graphic designer who can aid in your design woes. With a reliable printing service, you can guarantee that your ad campaign will work.
Like it? Share it!
About the Author
Chris Hemsworth Joined: October 20th, 2015 Articles Posted: 1
