History of Digital Marketing

Posted by ldapro legal on May 26th, 2021

Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. It is a type of interactive marketing, providing a long-term marketing approach which builds on businesses collecting information about an Internet user's online activities, and trying to be visible in multiple areas. The development of digital marketing is inseparable from technology development. With the major propagation of devices' capable of accessing digital media led to sudden growth, digital marketing became more sophisticated. Companies started choosing online techniques, such as database marketing. These kinds of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller.

Rise of SEO services

 As digital platforms are becoming increasingly merged into marketing plans and everyday life and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent by employing combinations of search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing. Search engine optimization techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.

The importance of SEO to increasing brand awareness is said to correlate with the growing influence of search results and search features like featured snippets, knowledge panels, and local SEO on customer behavior.