What is Facebook Pixel? How to use?

Posted by jackie dcruz on May 27th, 2021

What is a Facebook Pixel? It is a JavaScript code piece that analyzes the advertising traffic published through Facebook Business Manager within itself.

Developed by Facebook and providing services to users through Facebook Business Manager, Facebook Pixel is one of the most important advertising tools of performance-oriented companies that offer conversions of published ads, optimization of advertising content and targeting, performance measurements of the published ad and detailed reporting of the target audience. You can add target audience to your profile, just Buy Facebook Followers Australia.

What Does Facebook Pixel Do?

Facebook Pixel makes these analyzes and provides effective and comprehensive information to companies on many issues such as how many people have seen and entered the ad we have posted, how long the target audience who has seen the ad is in the ad, which target audience the ad is in and the demographic structure of the people who are logged in. .

Measurement of Facebook Ads

With the 'custom conversion creation' offered to us by Facebook Pixel, it is possible for the target audience to interact with the ads posted on Facebook and to follow the transactions they perform after the interaction on all devices such as mobile phones, tablets and computers.

By creating a Pixel account through Facebook Business Manager and adding it to your website's conversion pages such as payment page, registration results page, payment steps, you can see in detail who converted during the time your ads were published and optimize your target audience by evaluating this information.

Detailed Custom Conversions That Are Very Important

You can see how your potential target audience in your ads switched between devices before accessing your ad, and you can optimize your ad campaigns for people who are likely to be in the industry you want.

For example; If you own a shoe company and posted a Facebook ad on Facebook Business Manager , when the potential target audience searches for "shoes", Facebook Pixel identifies that person as your target audience and allows that target audience to see your ad. In addition, it will be very easy to understand whether your advertising campaigns are profitable and make changes if necessary by choosing one of the conversion types with monetary values ​​such as 'buying'.

In particular, you can build conversion configurations on users' visits to a product page on your website, and you can achieve more effective and accurate results with product-based targeting. With target audience statistics, you can create specific target audiences based on the right timing for people who take certain actions such as adding to the basket or purchasing products, as well as conversion and target audience setups that allow you to present targeting in a more optimized way.

How to Use Facebook Pixel More Effectively?

Ad result data

Thanks to the Pixel code, you can track and follow the results of the transactions made on your site. You can view how many ad results are recorded through Facebook Pixel, such as adding to the basket on the site, reviewing the products, how long the target audience spends on the site, entering the payment method, who is the target audience who bought the product, or from which facebook account.

Optimization

After installing the Facebook Pixel, you actually register the results of your ads and your target audience on Facebook in every ad you place on Facebook. This allows your Pixel to develop and recognize your customer audience in terms of recognizing your advertising results and target audience.

Similar target audience

You can expand your potential customer base by creating target audiences similar to those you have previously advertised.

Retargeting (retargeting)

In summary, it is the point that you will use the most and fall on the most in your company's sales adventure. Because, according to statistics, 95% of the consumers do not buy the product you offered for the first time.

Facebook pixel remarketing

For more information, you can contact our social media department.