5 benefits of mobile applications for your businesses:

Posted by Ujjawal jain on May 27th, 2021

The mobile development services allow generating a unique interactive environment with users. The creation of these applications by companies usually has objectives generally related to increasing sales and customer loyalty. 

Mobile applications are used by companies for monitoring and managing processes, as well as for planning and coordinating strategies and key activities for them. These technologies allow you to perform more efficient jobs, increase profits or reduce costs.

They are also a fundamental tool in marketing strategies, when offering exclusive services or when you want to promote increased interaction with customers. Sometimes its use allows users to opt for discounts, promotions, or information of exclusive value for them.

Next, we will explain the 5 benefits of mobile apps for companies that will not leave you indifferent.

1. Data collection:

Mobile app is a great source of data that allows obtaining valuable information about the different user profiles that use them, as well as their behavior in the app environment. They are also widely used by companies to obtain and process data about their processes efficiently. Depending on the company, some KPIs or key indicators are:

- Sex, age, location, profession, marital status.

- Number of Installations

- Opening the application

- Registry

- Use time

- Purchase / Subscription

- Uninstall

- Lifecycle

- Number of orders placed/produced in a given time

2. Personalized experiences:

The design and development of many applications is a process focused on achieving the highest conversion rate from the users who use them.

Apps can have a single objective or several, but maintaining an attractive and easy-to-navigate interface is still one of the key elements to improve the user experience, whether it is designed for internal use by workers or the general public.

3. Increase in engagement:

Knowing the user's needs and the content they like the most allows to greatly increase engagement with brands. Likewise, communications are carried out directly and in a controlled environment in which they will not be impacted by the competition.

The implementation of campaigns with discounts and special promotions are especially effective in mobile applications, as well as offering the opportunity to interact with the content through comments, social networks, and product reviews.

4. Direct communication with in-app and push notifications:

The applications allow sending notifications to the users inside and outside the app. They are mainly distinguished into two types:

- In-app notifications

- Push notifications

5. Exclusive promotions:

Using promotions or exclusive benefits in the applications is a marketing technique that is the order of the day. Many companies offer discounts for sales hours in advance in the application to increase the number of downloads and use this resource as a means of loyalty.