Three Interesting Whatsapp Business API Features That Facilitate Better Customer

Posted by Acl on May 28th, 2021

Business organizations across the planet try to explore new and innovative platforms to expand their prospect and reach. In this regard, the usage of Whatsapp as a business tool has especially become quite a popular trend. WhatsApp API solution is specially packed with features that are extremely advantageous for modern businesses, and helps them to improve communication efforts with their customers to quite a considerable extent.

WhatsApp API has been designed keeping medium and large companies in mind. As it is an API, there is no separate app and front-end interface for it. Rather, it requires the end users to take the WhatsApp API endpoint and subsequently integrate it into their business software.

Companies using the Whatsapp business API solution get to access a wide range of capabilities and multimedia features. Here are some of them:

• Stickers: Digital stickers, including animated emoticons, can be sent to the customers through this platform. These stickers enable quite a nuanced, personalized and varied form of communication in comparison to the generic emoticon sets that have been used for the last few years. To convey reactions and emotions in an instant, several people today turn to visual short-hands like animated GIFs and emoticons, and by using them, businesses can create a more relatable for their brand. WhatsApp stickers are highly effective in adding a more branded, personalized appeal to customer conversations.
• Quick reply buttons: These buttons are ideally used for providing pre-defined answers to certain questions. Businesses can place up to three quick reply buttons within one message template. This feature is majorly used for automated conversation, such as the chatbot. Through it, customer support questions can be answered at any time of the day. The quick reply buttons can significantly aid the customer support team of a company to ensure a smooth, frictionless flow of communication between their business and the end customers.
• Conversational features: Through the delivery and read receipts facility of the platform, one can see in real-time when their message has been delivered and read by the customers. This interface also allows people to refer to specific messages when replying, as well as competently manage their messages and delete them whenever needed. WhatsApp API also has a messaging statistic feature that allows companies to measure the success of their campaigns for insights and optimization.

In addition to the features mentioned above, the facility of a Whatsapp bulk message sender is also available on the platform.