Increase Retail Stores and Retail Sales with Cosmetic Display Stand

Posted by led bottle glorifier display on May 29th, 2021

The Importance of Cosmetic Displays

Cosmetic POP (point of purchase) displays have the ability to completely revamp your cosmetic products. The displays attract customers to your product and showcase the main benefits of the product. It is very important to know your target audience, the type of product, the benefits and sizing of the display. All of these factors combine to make the perfect advertisement. There are many tips for receiving the best cosmetic display possible.

Tips for Cosmetic Displays

The first tip for the best cosmetic display is to know your target audience. Knowing your target audience is essential. For example, if your target audience is 18-40 year old women, the display should reflect this. Cosmetics can be targeted towards most women aged 16-60+. It is important to understand the target audience for the specific cosmetic product. Cosmetic displays should include attractive, beautiful colors that accentuate the features of the product. For example, if the cosmetic product enhances your eyelashes, this should be clearly mentioned on the display in bold, attractive, large letters. The main goal of a cosmetic display is to catch the attention of the customer and market the product in a desirable manner.

The second tip for creating an ideal cosmetic display is to understand the product. For example, if the product is mascara or eyeliner, you must connect it to the customers. Your customer should understand the main benefit of the product by looking at the display. For example, using words such as “bold and long lashes” or “defines your eye shape” are beneficial buzz words to include on the display. Using colors and graphics that appeal to the customer such as florals and symmetrical shapes are great for aesthetic.

The third tip is to list the benefits of the product on the display. For example, if the product is eco-friendly, this should be included on the display. If the packaging is made out of recycled materials, this should be included on the display as well. The main goal is to showcase the positive features of the product on the display. Certain customers are more likely to purchase when the product is environmentally-friendly. It is also helpful to use sustainable materials in the display if you’re trying to showcase a products “earthy tones” and environmental benefit for environmentally-concious buyers.

The fourth tips is to use the right size and shape display. Displays can be made in all different sizes and shapes. This is great for customizing the display and tailoring it to your store. However, it is also important to select the right size for the product and your store. If your store is smaller, the display should not overpower the product or cause other products to become hidden. If the display is too small, customers will walk right by it. The main goal is to select the perfect size display. The display shape should be attractive and work well with your aisles/ set up. If the shape takes up too much of an aisle, customers will have a hard time walking by the cosmetic display stand. Shape and size are key to success.


led bottle glorifier display

About the Author

led bottle glorifier display
Joined: May 29th, 2021
Articles Posted: 2

Lolli: Earn Free Bitcoin When You Shop Online!
Lolli is a rewards application that gives you bitcoin for shopping at your favorite online stores.
Dualmine - Multiply your Bitcoin, Ethereum, Litecoin and Dogecoin
Start cloud mining and increase your crypto capital now! Unique product offering the mining of the most profitable cryptocurrencies in the cloud - BTC and ETH. You can mining one of them or both at the same time. Your hardware is already running and waiti
Fold - Earn free bitcoin when you shop
Earn bitcoin cashback rewards when you shop at top retailers, including Amazon, Uber, Starbucks, Chipotle, and more. Download the app, sync your payment method and start earning bitcoin today!
CryptoTab Browser - Easy way for Bitcoin Mining | CryptoTab Browser
CryptoTab Browser is the world's first web browser with built-in mining features. Familiar Chrome user interface is perfectly combined with extremely fast mining speed. Mine and browse at the same time!
FREE Android & iOS App - Get Paid to Explore!
The COIN app is a revolutionary new app that pays you to explore the world! Download it today and start earning while you are on the go!
Share Your Internet Connection & Get Paid
HoneyGain is compatible for desktop computers, Android and iOS and pays you when you share your internet connection!