How to Do Well Customer Relationship Management?

Posted by edenred on November 3rd, 2015

The definition of customer relationship management is that the enterprise is to enhance the core competitiveness. The use of the corresponding information technology and internet technology to coordinate the interaction between the enterprise and customers in sales, marketing and service.So as to enhance its management mode, to provide customers with innovative personalized customer interaction and service process. Its ultimate goal is to attract new customers, retain old customers,
and customers will be converted to loyal customers, increase market share.

What is the responsibility of customer relationship management?

1 improve marketing effectiveness
2 to provide decision support for production and development
3important means of providing technical support
4 provide decision support for finance and financial strategy
5 to provide the basis for the timely adjustment of internal management
6 to make the rational use of the resources of the enterprise
7 optimize business process
8 improve the fast response and strain capacity of the enterprise
9 improve enterprise service, improve customer satisfaction
10 improve the sales income of enterprises
11 to promote the transformation of corporate culture

12 with QQ integration, you can quickly communicate with customers.

How to Do Well Customer Relationship Management?

One: we must adhere to the "two eight principles" firmly held. The so-called two eight principle is simple. The company's twenty percent customers to create eighty percent value. This shows the importance of customer to enterprise development. Two: maintain the old customers, develop new clients. Development of new customers in CRM to maintain the older customers to spend 5 to 10 times the company's capital and manpower. Thus, the maintenance of good old customers is so important, on the basis of the development of new customers should be specific to the maintenance of the old customers - the development of loyal customers. So the interests of the company can be maintained for a long time.Three: to find the balance between the interests of customers and enterprises, different customers for the same product and service needs and requirements are different, so how to use flexible, dynamic art method to maintain the customer relationship management is the most simple and difficult method. The most important is to seek the balance between the interests of customers and the interests of the company, so as to achieve win-win results!Four: honesty, service for the first. Honesty and trustworthiness are the foundation of the long development of the enterprise. To meet the requirements of the customer must be done, satisfaction with the service can meet the customer's inner sense of belonging. So the maintenance of the customer relationship is a university asked.