How Google Social Impact Can Help You Succeed OnlinePosted by Slater Oneil on May 30th, 2021 What is Google Social Impact? It is Google's latest project, which attempts to give a social element to the search engine. What does this mean for SEO? It means that you should start paying more attention to what your social profiles are actually doing. If you don't have a Facebook profile or Twitter account, that doesn't matter - the point is that you should be monitoring your social profiles and making the most of them. Google has recently announced that Google Social Impact is coming soon. This means that instead of simply having your website listed in search engine results, your website will have an "impact" on search results, which Google claims will be based on engagement. In other words, how many people are visiting your website. This seems like a drastic change, but in the world of SEO, it's simply another step forward. This move by Google comes at a time when it is ramping up its social media efforts, particularly in the realm of business. In a way, Google wants to combine the two marketing spheres into one. By monitoring your social media accounts, you can tell what content is resonating with your visitors, what is not, and how you can use that content to further improve your ranking in search engines. Google's reasoning is simple: if you have more people coming to your website from social media, you'll have a much greater chance of getting those people to click on your Google search engine links. So, what can you do? The first step is to start using your Google+ page as your social media hub. If you have a Facebook page, link it up (or invite your friends to join). If you don't have a Facebook page, start one now! Next, be active on your own social profiles. Make posts and comments on your page, but make sure you also post on your other social media profiles as well. For instance, you can set up a fan page for your website and then tweet about the things that you're excited about on your Twitter account. Do this on Facebook and Instagram as well. To maximize Google's social impact algorithm, you must also be active within your niche. Build a presence within your chosen niche and engage with your fans and followers. You can still tweet about current events, but you also have to engage with your audience. Answer their questions, reply to their comments, and encourage them to share your content with their networks. The final step is to keep Google satisfied. Get great rankings, but you won't do so with your audience. You'll only be able to drive traffic to your website if they find it through your links. So, be agency to take care of your social accounts so that Google values you as an authority in your field, and rewards your social activity with high-ranking search engine results. By following these tips, you can fully maximize the power of Google's social Impact algorithm. Remember to take notice of what other people are saying about your website, and engage with them. Share your content on your social media pages, and be active within your niche. Keep your social media pages up to date, and keep commenting on your status. Google will love you for it, and your search engine ranking will rise thanks to the SEO value of this strategy. To finish, focus on the quality of your content above anything else. If people are digging through your content to find what they're looking for, you'll have a better chance of getting found in their stream of searches. This strategy works because it makes you look like the authority you are. It shows that you know what you're talking about, and you'll get found in a way that other websites don't get found with the quality of their content. So, how do you optimize your profiles so that you get maximum optimization benefit? First, be sure that you are using your profile to its full potential. Add a link to your website in the description area. Interact! Be sure to use your URL as your profile URL in all communications from other social networks. Be sure to include a variety of keywords in your content, and think out loud for keyword phrases that will appeal to your target audience. Google+ users have expressed some confusion about the Google+ "Advertising" feature. Basically, this feature lets you advertise on your profile, which is one of the main reasons that so many internet marketers have an account with this social network. agency is that you won't see any advertising on your main page - the area just below it where all your friend's profiles are listed. However, if you want to advertise on a specific group, or to a specific location within the network, you can do that. In general, social impact marketing isn't all that complicated, but it does take some forethought and careful consideration before you start your campaign - especially if you're not experienced with search engine optimization.Like it? Share it! More by this author |