Prizm, a Digital Marketing Agency Facing the Challenges of the Electronic Age

Posted by John Carry on November 4th, 2015

The term digital marketing is a new kind of marketing for the electronic era wherein advertising of brands, products or services is done through the use of digital technology and interactive marketing to target new customers while refreshing their outlook and former customers happy. In layman’s terms, digital marketing is the promotion of brands or products through the different forms of electronic media.

Meteoric Rise

With one of the fastest growing markets in the world, China has seen a tremendous rise in digital marketing, especially from young startups like Prizm who advertise themselves as a digital marketing company. It seems like the internet has been around for a long time, but before the internet, advertising was restricted to print, radio, and television. However, today it is the internet that has a pivotal role in advertising, business management, and development as well as reaching out to potential customers. They use this information to design, create, and tempt potential customers to buy their product or services.

Social Media

Prizm Digital Marketing opened their doors to business in 2009 in Kowloon, Hong Kong, and was one of the pioneering advertising companies to use social media like Facebook as a marketing tool. Their young professionals plan and implement marketing strategies that would optimize, and enhance their clients’ presence in the digital space. They are now handling some of the best clients and European, Chinese, and other Asian brands in a space of only 5 years, and have made a name for themselves during that time. They has been able to use both the traditional and modern methods of advertising and marketing to ensure their clients get the best of both worlds.

Consolidation Skills

However; it is in the digital arena that Prizm are best suited and they have consolidated their skills in ensuring their clients are represented in all types of digital media i.e., social media, smart phones, direct mail, point of sale, etc. Most advertising companies use digital media to promote their products because it is cheaper and more effective than traditional ways of advertising. However, there is an overload of data on people, and it has become very difficult to capture a potential customer’s attention. Their message to potential customers is that they can handle campaigns across both media channels, traditional and digital, but they are able to respond to customer reactions quickly, and use the data collected to make quick decisions.

About Author: Article written by expert author who describe about the Prizm and about Prizm Digital Marketing services, who provide effective digital marketing services. For more about Prizm, Viist! http://prizm.digital/