2021 Guide to setting up Google Ads for E-Commerce Business

Posted by Jennifer Paul on June 1st, 2021

In 2021, every brand is now more inclined towards digital marketing to create sales. Especially for e-commerce businesses, Google ads is an effective way to reach a large audience if used in the right way. Here's a complete guide to set up Google ads for an e-commerce business.

What are Google Ads? 

A Google ad is almost every ad you see on the internet. You will find them at the top of the search engine results page when a user searches with certain keywords and this can also be found in YouTube videos.

There are 5 kinds of ads you can opt-for. They are:

  1. Search

  2. Display

  3. Shopping

  4. Video 

  5. Universal app ads

1) Search Ads

These are the ads that appear on the top of Google searches with the help of Google Ads. There are two sections of Google ads when you search. The top results are 'paid ads' for which you bid on the keywords and your ad will appear on the top of the search list. The other section is the 'organic ad' for which you don't pay and it appears based on SEO using Google adwords. 

2) Display Ads

Google display ads are the visual banner ads that appear on almost every site. Google Display Network is a collection of all websites that have agreed to partner with Google ads. According to Google, "the Display Network reaches over 90% of global internet users expanding across 2 million sites." Google display ads can be in image, video or text format. This also includes remarketing and banner ads.

3) Shopping Ads

This is similar to search ads as they also appear on the top of the search result page. This is a perfect way to target prospective buyers who are looking for the type of products you sell. Shopping ads improve the chances of converting leads and increasing your sales.If you are an e-commerce business,this is most effective to convert your audience into consumers.

4) Video Ads

Video ads are what you see before or in the middle of a YouTube video. Some ads are also unskippable which ensures that your viewers hear your full offer and don't skip. In addition to the video ad, the display ad also appears with a CTA.

5) Universal app ads

If you have a mobile application, then universal app ad is the best way to gain an audience. Using Google Networks, you can reach your relevant audience and you can also decide what apps the ads should be seen on. 

How to create and manage ads

Step 1: Set up Google Ads account

Creating a Google ads account is very simple and easy. It is also free.

Step 2: Set up a campaign

After creating a Google ads account, you can create a campaign by choosing the type of campaign you want to run from the five types of ads.

Step 3: Set up a budget and bid

Once you set up your campaign parameters, you will be asked to set up your budget and bid amounts. Make sure to set up your budget based on your needs and goals. 

Step 4: Create ad groups

Ad groups are like a group of relevant keywords that are arranged together.

Step 5: Choose keywords

This is an important step as it determines where your ads are displayed. Choose relevant keywords based on what your audience is searching for.

Step 6: Check Ad analysis

Once your ad starts running, you can check the analysis and understand how your ad performs and adapt strategies based on the data.

Google Ads is like an ocean and it is best to keep yourself updated with the latest trends. Leverage the power of Google ads and level up your business. 

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Jennifer Paul

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Jennifer Paul
Joined: July 27th, 2020
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