Why is crisis media training so necessary during uncertainties?

Posted by jaques montegolifier on June 2nd, 2021

After the Coronavirus lockdown, certain areas of the world are slowly returning to normalcy. Recent and unexpected reversals, on the other hand, suggest that the pandemic is far from over. Things change drastically in a short period.

Therefore, it is essential to deal with the media regarding crisis management.
•    What happens if you are forced to close unexpectedly due to a local outbreak?
•    How can you demonstrate that you are taking Covid-19 seriously and are doing whatever you can to protect your clients and employees?
•    If the media asks questions, who will talk for your business, and do they have the proper knowledge and training to make a good impression?

If the media interview you at some stage, you need to prepare answers for various situations. Most of them are self-evident, such as explaining to an interviewer how you plan to reopen and what safety measures you have in place.

You might get asked how the company will function if it is just half-full. You may be required to demonstrate to a radio station because your company has got placed on lockdown. Perhaps you have a Covid-19-infected employee. Media interview training always suggests the leaders should get prepared for crisis.

Planning for different scenarios

The secret to success in any industry is to be as prepared as possible for various scenarios. After four or five months of pandemic and lockout, most of us have a pretty good idea of what this could entail.

Suppose you find yourself on the wrong side of a pandemic situation. In that case, it is essential to have answers ready so that you can go on the radio or be interviewed on television wholly informed and at a moment's notice.

Good crisis management gets based on thorough planning, which allows you to speak confidently and effectively on an issue. It means you will be able to deal with various challenging circumstances while minimising the negative effect on your business.

That means putting together crucial talking points and selecting the right person to be your company's face. It entails getting solid strategies in place to respond proactively rather than reacting to various circumstances.

Because of Covid-19, today's media management has shifted. For example, rather than visiting a radio or television news station, you are more likely to be interviewed remotely using video conferencing software. It can present its own sets of challenges, such as issues with technology and connectivity. Leaders must focus on speech development when addressing the crisis.