3 Marketing Strategies That Will Get Your Customers to Spend More

Posted by Diamond Delivery on June 2nd, 2021

Have you ever gone to a grocery store intending to buy only eggs and toilet paper and ended up with a full cart? No judgment here. It can happen to the best of us.

You could have been the recipient of a marketing strategy that touched psychology. You see, humans have certain traits that when exploited, can make them spend more money. For instance, seeing buy-one-take-one promos instantly send many people into a spending mode because they think they will save money. We, humans, are also hardwired to have a herd mentality, which is why we often have a fear of missing out.

You too can use these psychologies to get your customers to spend more. Here are some marketing strategies you can try:

  1.     Offer free shipping.

Did you know that most retailers will say that their most effective sales strategy during the holidays is always free shipping? 64% of retailers will say this is their best promotional strategy. Discounted shipping is at 24%.

People are not willing to spend on shipping, especially if it costs just as much as the item they are buying. But once free shipping is offered, customers will also be willing to put more items in their cart just to maximize their shipping option.

So, how do you offer free shipping?

The first thing that you can do is to find the best trucking companies in Abbotsford. You would want to lower down your initial shipping costs to be able to offer free shipping. You can negotiate the costs with trucking companies in Abbotsford.

But just because it is free shipping doesn’t mean you shouldn’t pay attention to the price and quality. Make sure you look for the best trucking companies in Abbotsford that will still deliver the items intact. Choose experienced trucking companies in Abbotsford such as Diamond Delivery.

  1.     Offer some sort of guarantee.

The “what ifs” make people hesitate to buy the products they haven’t tried before. What if they won’t like it? What if they regret making the purchase?

Try to appease their worries by offering a guarantee. A money back guarantee or even a return option can be good in encouraging customers to buy.

  1.     Offer bundle packages.

When a customer is viewing a certain product, make sure you also offer additional choices and give them an idea of how much those would cost when bundled. Let them see how much they are saving if they choose the bundled-up option. That will get them to add more to their cart.

These are the things that you can do to get your customers to buy more. Explore many other creative strategies and monitor which of these strategies are effective. You can also do what other businesses similar to yours are doing.

Paul Anthony is the Author of this article. To Know more details about Trucking companies Abbotsford please visit our website: diamonddelivers.com

Like it? Share it!


Diamond Delivery

About the Author

Diamond Delivery
Joined: November 27th, 2020
Articles Posted: 14

More by this author