Marketing Cloud Platform Market Segments, Size, Emerging Growth Factors

Posted by Animesh Rao on June 2nd, 2021

Market Highlights

The need for marketing is rising, to generate leads and increase the sales of any product. This is responsible for the high rate of adoption of cloud-based marketing services that is expected to boost the marketing cloud platform market growth. Alongside, the increase in the need for analytics solutions in for operations, such as planning, budgeting, tracking project tracking, and others. It is also likely to support the growth of the marketing cloud platform market. As per MRFR study, the marketing cloud platform market is expected to expand at a high pace sand touch a lucrative valuation by 2023.

Marketing Cloud Platform Market enjoys significant applications, ranging from personalization builder, developing analytics, to the marketing of cloud content. Its adoption rate among modern-day organizations is thoroughly encouraging. For example, enterprises in modern times are making use of journey builders all across mail, smartphone, ads, and digital arena. Moreover, the technology provides the best class customer support, irrespective of industry type. The process of data addition and access is speculated to be equally simpler and smoother, irrespective of industry.

Marketing Cloud platform market provides every reasoaccn to witness noteworthy growth in an era of digitization. Moreover, it meets well with the demand for personalized services in modern times. The best example in this context would be the Audience builder that enables in providing a single view for every customer upon integrating data irrespective of the source. It makes things possible for the organizations to access data from irrespective of the source. All these factors, in combination, contribute to the marketing cloud platform market.  

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Segmentation:

The worldwide marketing cloud platform market is assessed by platform, solution, and end-user. By platform, the market is segmented into B2B Cloud, SaaS-Based, Cloud-Based, and CRM. The B2B Cloud segment is expected gain high traction for the global market.  The B2B marketing cloud platform offers advertising, sales, marketing, and analytics services and solutions with greater efficacy. The sales and analytical B2B cloud solutions aid B2B marketers to get excellent outcomes from their available marketing resources and technology. By solution, the market is segmented into integrated solution and digital marketing solution. With digitalization transforming the business landscape, it is observed to benefit the marketing cloud platform market. By end-user, the market is segmented into financial services, technology, life sciences, retail, travel, and media & entertainment. The growing adoption of marketing cloud platform services in the retail and the media sectors is expected to make high profits for the market.

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Animesh Rao

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Animesh Rao
Joined: June 1st, 2021
Articles Posted: 134

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