How much does SEO cost?

Posted by Tom Jauncey on June 2nd, 2021

Welcome one and all to the Nautilus Marketing blog! If you know anything about us whatsoever, you’ll know that we are experts in the SEO game. It’s one of our favourite services and we love flexing our SEO muscles to help boost your online presence.

As a business, we always get asked questions relating to the ambiguities surrounding this mysterious practice. Whether it’s from an SEO client or some lovely business owner on LinkedIn who’s confused about it all, a question we get asked all the time is how much does SEO cost? Which is quite a fair question and one that can change wildly depending on who you ask.

So, while this is a tricky one to answer, we will do our best to answer it for you today, starting with what SEO actually is before jumping in with costs.

What is SEO?

SEO agencies often make out like SEO is some unknown witchcraft that only the experts understand. And while it is a highly technical field, the basics of SEO are quite simple.

Essentially, it’s how well your website ranks with the major search engines. This for the most part, means Google.

While putting it like that does make it sound pretty simple, there’s lots that goes into a well-thought out and successful SEO strategy. There are all sorts of technical antics behind the scenes, and your website needs to be set up in a way that favours the ever-changing algorithms of Google and other search engines.

The Nitty Gritty of SEO

There are lots of SEO buzzwords floating around, from H1 tags to meta descriptions and link building, so it’s definitely worth getting an SEO expert on board if you want to navigate the choppy waters of search engine optimisation.

One of the most important aspects of the practice, however, is keywords. You need a sophisticated piece of software, manned by an SEO ninja who knows how to use it, to find keywords that match your industry and business. Then, you implement them into both the back-end of your website as well as the front-end that people actually read.

This neatly brings us on to a vital aspect of SEO. As well as behind the scenes, technical work that’s involved, you also need the copy (words) on your website to be optimised for search engines. This means implementing keywords that you’ve found in the keyword research, and popping them into the on-site copy in a way that doesn’t seem forced.

Google is a clever little monkey, so understands when you’re just jamming keywords in for the fun of it. It therefore takes a bit of skill in the copywriting department to make sure your content is not only optimised for search engines, but that it reads well for your customers. There’s no point doing the hard work that comes with SEO and then having content that reads poorly, so it’s about finding that balance between the technical and creative side to really make it work.

We provide everything we’ve just mentioned and more right here at Nautilus, and even offer rolling contracts for our SEO clients. SEO is an ongoing, ever-changing process, so we don’t believe in locking you into long-term contracts, like many other businesses do.

How much does SEO cost?

What is SEO?

The Nitty Gritty of SEO

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