How Creative Impact Agency Can Help You Succeed In The Advertising WorldPosted by Grantham Hove on June 2nd, 2021 Award-winning creative agency Creative Impact Agency (Clapper Agency), has recently hired Andrew Curry, a former senior vice president at Ketchum, to serve as an executive vice president of digital marketing, it was recently announced by founder Alan Lobel. The hiring of a high profile former executive from one of the most well-known agencies in the country is an indicator of the growing importance of digital agencies in the overall marketing landscape of today. Previously, there were very few agencies that handled the ever-changing digital marketing landscape, especially as it evolved into the social media landscape of today. However, Clerks became known for its innovation, creativity and commitment to creative design solutions in the face of this ever-changing environment. In fact, many agencies saw their brands take a significant hit in the digital space during the last year or so, simply because of this evolution. Creativity is defined in the definition of the impact agency as "the ability to think creatively and make creative decisions in the service of others". This is perhaps the one aspect which agencies across the board have been able to successfully contribute to the overall success of marketing. It's important to note however that the definition does not encompass marketing only, but goes on to define the complete impact agency concept. For instance, the definition of this kind of marketing agency also takes into account the following key points: "creativity, innovation, communication, designing, development, branding, social media, and the integration of technologies". All of these key points are crucial when developing a complete marketing strategy for an agency . So where does an impact agency fit into all of this? Can an individual agency effectively execute all of the aforementioned activities? The answer largely depends on the individual agency itself. The most successful agencies have developed a strong portfolio of previous projects, which they can build on to help clients achieve their business goals. They also have the knowledge and experience to be able to leverage their portfolio to provide a client with the highest return on their marketing investment. However, just because a firm has prior experience in digital marketing and development, it does not necessarily mean it will be successful. A creative impact agency is all about applying those same skills and methods to a different audience. After all, there are no "one size fits all" solutions out there. A good creative impact agency will know how to effectively communicate its message to a target audience. It will know how to use the right tone of voice and the right words to get a point across. The best creative impact agencies will be able to present a variety of campaigns through multiple platforms, thereby staying on top of the ever-changing landscape of online marketing. In order for an impact agency to reach its full creative potential, a balanced portfolio should be in place. The best agencies will include work from a range of different mediums, including social media, online video, and traditional media. These various mediums can help to give any campaign an added creative twist. Online video is particularly advantageous for an impact agency, as the medium allows the agency to show off its versatility and ability to be flexible. Many agencies also incorporate a number of different promotional tools and strategies into their campaign, ensuring they are always ready to adapt and adjust to the next big trend. Another important quality to look for when choosing between creative impact firms is its board of directors. The best agencies will have a diverse set of board members and key individuals overseeing the creative side of their business. This ensures that the entire organization is unified, supporting one another's visions and goals. A creative team should include a director of operations, marketing and promotions director, a creative director, and even a consumer affairs director. By unifying the different parts of the creative team under one umbrella, agencies are better able to collaborate and pool resources to make a creative idea work. This streamlined approach also makes it easier for an agency to incorporate multiple elements of the campaign seamlessly. One of the most important aspects of a creative impact firm is its ability to work closely with clients. An agency must know every detail of the client's business, ensuring that everything is on the same page from design to execution. Good agencies will spend time going over every aspect of a client's business, from research to development to sales. They will often discuss their options with the client, going over many points before making a final decision on which direction the campaign should take. Because of this close and personal communication, creative impact agencies have a much better chance of delivering a great result for a client. Creative impact agencies continue to evolve and change to stay up with the ever-changing face of advertising. A strong creative team is necessary to get an agency ahead of the pack, ensuring it can take on more projects in the future. With the right support and guidance, an advertising agency can be a very successful business. Working closely with an impact firm can give even small advertising agencies the ability and confidence it takes to take on more clients. Clients can rest easy knowing that their advertising agencies have done their homework and can deliver results in a timely manner.Like it? Share it! More by this author |