Digital Marketing Lagos Nigeria

Posted by smotij on November 14th, 2015

The internet has revolutionised marketing forever and whatever your business sector or industry, wherever your business is located, the internet must be at the canter of your company’s marketing strategy.

Use of the Internet in Africa is growing at an exponential speed. Hundreds of thousands of prospective customers are ready and available online through their various mobile devices all across Nigeria including Lagos an Abuja. So if your business is located in Nigeria or more particularly Lagos, there is a huge opportunity to gain many new customers through digital marketing in Lagos Nigeria.

To find out more about digital marketing in Lagos, Nigeria or understand how it can help your business click here http://lex15.com/

Digital Marketing Lagos Nigeria involves various proven methods and techniques which companies have successfully used to market and advertise their brands, products and services online.

You can read about some of the most effective digital marketing techniques that companies are using every day to market their companies online below;

• Social media marketing – this involves using social media sites like Tumblr, Vine, Facebook, Digg, LinkedIn, Twitter, Instagram, Pinterest and Flickr.

• A blog – a website blog will allow you to write articles and posts for new and existing customers about your company’s products or services. People can also comment which is a great way to get feedback and customer interaction for your products and services.             

• Email marketing – the process of using emails to communicate with your customers through newsletters and promotional emails.            

• Behavioural marketing – analysing customer data to develop behavioural groups which allows for better targeting and customer segmentation based on customer behaviour and demographics.        

• Mobile apps – a mobile app will allow your new and also existing customers to buy, read, and engage with your products and services on a mobile specific application.

• Responsive websites – a mobile friendly website to showcase your company’s products and services. The website will adapt to all devices (mobile, tablets, laptops and desktops) due to its fluid makeup.

• Search marketing (paid or organic) – for companies to generate traffic to their business website from search engines.

• Search engine optimization (SEO) – organic search results are not paid for but reflect websites that Google deems to be the most relevant for the keywords entered.

• Pay per click advertising (PPC) – paid for search results for keywords that a business has chosen to pay for to market its products or services.

Digital marketing is a cheap, effective method to market your website to thousands or even millions of potential new customers.