Learn How you can find the best Social media Platform for BusinessPosted by jackie dcruz on June 3rd, 2021 Today we all know what a social network is and what the potential is for companies and professionals. Even the smallest, traditional and conservative realities have understood that social media marketing is able to generate respectable visibility. What many companies don't know, however, is how to choose the right social media to support and grow their business. It's a classic. Maybe, after years and years of hesitation, your company has also decided to land in the fantastic world of social media. Or maybe you have already created a profile or company page for some time, but until now you have used them passively, without knowing how to exploit them effectively. To understand how to identify the perfect social media for your company it is mandatory to start from an assumption: it is true that to be successful nowadays you MUST be present and active in the social universe but this does not mean that you must be present on all possible platforms. , and then on Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, WhatsApp, TikTok and so on. You have to choose only the most congenial ones for your business. By doing so, in fact, you will be able to focus on a limited number of platforms, dedicating more time to using the most suitable tools, without wasting precious hours on platforms that, from the start, are destined to give you above all disappointments! Index
To choose the perfect social media for your business, you need to consider several factors. First, you need to think about what your real audience is . Who is your brand aimed at? Are you talking about beefy woodcutters who live in small villages scattered in the mountains, or are you talking instead to university students who live in central Milan? Are you targeting retirees or teenagers? To an international or local audience? Here, once you understand what your audience is, you have to look at what is the real user of the various social networks (who populates the platforms?). Then you have to think about how much time you can devote daily to managing your profiles, what budget you can assign to social media marketing, what type of content you want to publish and share and, finally, what your goals are. Here, taking into account all these factors, you can find out what are the peculiar characteristics of each platform, so as to choose the perfect social media for you! The social media par excellence, as well as the most used worldwide. In fact, any company can profit from this platform, which in Italy has 31 million active users. It is therefore difficult to find a brand that does not have a large part of its audience on this platform! However, it follows that competition is particularly fierce. To achieve satisfactory results, in fact, it is practically mandatory to rely - at least from time to time - on Facebook Ads . So you just have to create interesting content and target the audience by age, gender, interests, purchasing aptitude and so on! Except of all this, you have also an option to Buy Facebook Followers Australia for boosting your personal or professional profile. To choose the right social media, it is also necessary to look at their destiny. Anyone who has staked everything on Google +, for example, has made a big mistake. You might therefore be interested to know that Twitter is in slight decline, and that in Italy it is used 'only' by 23% of the population. However, it remains a wise choice for professionals who want to attract other professionals, for those who need to communicate in real time and for those with an international clientele. Unthinkable not to actively manage a LinkedIn profile if you manage a B2B company. In fact, we are talking about mostly professional users, who use this platform for their work. If through social media marketing you want to show your audience your skills, LinkedIn is certainly the right platform for you. The deputy realm of visual content. Do you want to post lots of photos? Do you work in the B2C market? Do you sell physical products, and therefore easily representable with photos and videos? If you want to choose the perfect social media for your business, you absolutely must include Instagram, also perfect for highlighting your brand philosophy, especially towards a young or youthful audience. All you need is to Buy Instagram Followers Australia to grow your brand in days. YouTubeEven if it is often forgotten, YouTube is also rightfully among the options for those who have to choose corporate social media. It would obviously be pointless to include this platform in your social media marketing strategy if you have no intention of creating original videos to promote your business. Having the ability to shoot videos - preferably with professional operators - you have access to a potentially endless audience, with the ability to also access the Google advertising platform (which purchased it in 2006). Even Pinterest, like Instagram, is based primarily on visual content. This social media, given its average audience and public research intent, is particularly suitable for companies that produce or sell creative products, aimed at a mostly female audience looking for new trends. The topics that are popular on this social network are in fact recipes, clothing, wedding ideas and furnishings. Today there are so many social platforms that the choice could become really complex. As we suggested at the beginning of our article, the best thing to do is to reflect on the target you are targeting , explore the characteristics of the users who populate the different platforms and only in this way will you be able to identify the right social networks for your marketing strategy! Like it? Share it! More by this author |