April fools marketing

Posted by Ankush Ramnani on June 3rd, 2021

April fools marketing 

This marketing stratergy always keeps you entertained.

This is the perfect day to pull a practical joke on your friends and family. It’s also a time for companies to pull ahead in the never-ending race of relevancy. This one time in the year you get to play a joke at your customers’ expense. The only trick: it’s much harder than you think to do this tastefully, without offending anyone, and at the same time stay true to your brand.

April Fools’ may not be a typical promotional day such as Christmas or Black friday but it certainly has its own special allure. While Christmas is quite an official and elevated holiday, where promotion is usually tasteful and family-oriented, Black Friday campaigns being predominantly sale-directed, and valentine being very cutesy overall, April Fools’ is perfectly neutral. You can join in on the fun with other brands, make a snarky comment or do something wholesome to really let your business shine.

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Ankush Ramnani

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Ankush Ramnani
Joined: June 2nd, 2021
Articles Posted: 13

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