How Online Stores Can Drive Organic Traffic in 2021

Posted by Edin Andrew on June 4th, 2021

Ecommerce SEO Guide

Are you trying to find the most effective ways to promote your eCommerce business and draw more traffic? Then, the safest bet for you is to follow SEO guidelines. The eCommerce SEO techniques slightly differ from the standard SEO. For instance, in a non-commerce platform, category pages do not hold high importance in the SEO campaign. But, these pages have a high value to the eCommerce SEO campaign. A comprehensive eCommerce SEO guide will help you to learn more. 

eCommerce SEO- Lay the foundation with keyword research-

One of the most important SEO steps for your digital store is to search for the keywords. You need to identify keywords overlooked by your strong competitors. However, the search intent is the most relevant factor for your website.

All keywords have some intangible qualities, known as the search intent. To find the right eCommerce keywords, you need to focus on the search intent. It is the theoretical details about the objective of the searcher behind his query. The searcher can look for a- 

• Category page
• Product page
• Buying guide 

The searcher uses a term to find the desired page, and thus, you have to learn about the search intent. you can also opt for Brainvire`s eCommerce SEO Services to grow your business.

Adjust your eCommerce website architecture-

A properly designed website enables the search engine to crawl the internal pages. The bot can crawl your website faster and you will gain a higher ranking. Before adding the chosen keywords to the right place, you have to deal with the site architecture. Your eCommerce website structure and design are highly important to focus on the SEO factors. For instance, you must ensure that-

• The website is simple and highly scalable.
• It is easy to move from one eCommerce store page to the other one with a few clicks. 
• Your web page URLs have the right keywords. 

Moreover, you have to connect the home page with other internal pages. It will help visitors to find the right page without much effort.

 Start on-page SEO for your eCommerce campaign:

On-page SEO includes keyword selection and several other steps. As you have already researched keywords, you have to find the right way of placing those keywords. While inserting keywords, you must give high importance to the category pages and product pages. These two pages play a role in increasing the traffic level and revenues.

A few other tricks for your on-page eCommerce SEO-

• Add the right keyword to the title tag-

The terms, like Deals, Cheap, and Buy, are highly important for your title tag, and you can add them while creating your long-tail keywords.

• Work on the meta-description- The meta description is one of the common SEO factors, as it helps in increasing the CTR. To raise the CTR level, you may use phrases, like Products on Sale and Free Delivery.
• Write the SEO-friendly content for your eCommerce website- The minimum length for your eCommerce website’s content should be 1000 words. It is better to publish lengthier content to make it search engine-friendly. Make sure that you have written informative content, which is comprehensible to consumers. 
• Sprinkle keywords over the content consistently- You have to use the primary keywords at least 3 to 5 times in your eCommerce website content. Add the LSI keywords and phrases to the content. 
• Create short URLs with keywords- The short URLs get a higher notice from the search engines. Thus, you have to shorten your eCommerce website URLs and add the right keyword to them.
• Deal with the interlinking process- Interlinking is one of the best SEO tactics. You can link highly authoritative pages to your category pages and product pages.

Technical SEO for your eCommerce site-

An SEO campaign is not simply about keywords, as you need to deal with the technical details. You can use free seo tools to do technical seo audit of your ecommece website.

• Logfile analysis- These are files downloaded from the server. You will get information about all the activities on your website. You can identify the frequently crawled URL.
• Canonical tag- Your product pages can connect different other category pages. You may avoid a mess by applying the canonical tag.
• Page speed- It is important to test the page speed for your eCommerce website. Check the speed and do some adjustments for better results.

Content marketing for eCommerce SEO-

The most important step before developing the content is to learn about the target audience. You must detect your potential customers’ problems and queries and identify the language they use. You can publish interesting content in the social platforms and blogging section of your eCommerce website.

The ultimate step for your marketing campaign is to measure your SEO performance. You need to identify the surge in organic traffic and increase in rankings. Use Google Analytics to get a detailed view of your website’s performance. SEO professionals of reliable companies always provide a comprehensive SEO report to their clients.