How Google Social Impact Can Benefit YouPosted by Meldgaard Winters on June 5th, 2021 Google recently announced a new program called Google Social Impact. What is it? It is an advertising initiative that will allow you to use your Google+ profile to advertise and connect with your audience. Just like the standard Google ads, these ads will be tailored to the content of your page. You will be able to run specific searches within Google that will bring up your profile and allow you to further personalize it for search. How does agency work? As a part of Google's strategy to gain more share of the social network market, Google is testing a new feature in its Google+ social platform. This is one way Google is working to gain a foothold in the rapidly growing social networking world. Social Impact will allow you to create a page within Google+ that promotes your business. As your followers add you on their list, you will be able to see a link on your profile page that points back to your page. This will then give you the opportunity to share special offers, information, or promotions directly to your page. So what types of promotions can I promote using this new platform? Google says they have a wide variety of options for you to choose from. You can create a page that simply lists your company information along with links to your current blog posts or websites. You can also choose to promote your services through coupons, promotions, and even contests. All of these are completely free for you to do. Can I customize the look of my page? Yes! If agency would like to customize the look and feel of your page, you can. You can change the background, fonts, colors, and anything else that you wish. Why should I use Google Social Impact for my business? The reason you should consider this type of advertising is that it is very targeted. Google has a very large user base and a solid understanding of who uses their site. This means that you will be reaching the right audience that is actually looking for what you have to offer. By reaching these people through a social network, you will be advertising to them and bringing in business that you never thought you could get. This makes your company more valuable and recognizable to your target audience. How can I advertise using Google Social Impact? You can advertise your site through a variety of different avenues. You can join the various networks that Google has to offer, such as Google+ Business, Google Photos, YouTube, and many others. Or, you can run your own advertising campaign through AdWords, a program offered by Google. What are some of the benefits I can receive from advertising through Google? One of the most popular benefits is that you will never see any spam or junk traffic on your site. This makes your online marketing experience much easier. Another benefit is that Google's ads are generally more targeted than other programs. They pay close attention to keywords and other factors that will help bring in the customers that will be most interested in your products or services. What if I already have an existing blog or website? Google also offers blogs and websites integration with their advertising programs. If you already own a site, you can find another company that can host it for free and host Google ads on it. This will save you a lot of money. However, if you already have a website, you can still use Google AdSense. What can I do to increase my web traffic? Some of the best strategies include creating social impact, optimizing your site for search engine optimization, using pay per click advertising, and sharing your content with other websites and blogs. All of these strategies will help you create more leads and more sales. Can I really benefit from Google Social Impact? The short answer is "Definitely!" Social marketing has grown remarkably popular over the past few years, and it seems like it will continue to grow and expand. As more businesses try to take advantage of this powerful marketing strategy, the rules of traditional advertising are being changed. For example, many sellers are now offering coupons or discounts on their products when consumers visit their site through Google search engine results. Google AdSense is just one example of how people are marketing their products online. agency is that you don't have to have your own products to benefit from Google's advertising. Simply finding a company that can host Google AdSense ads on your website can bring you an enormous amount of traffic and an increase in profits. You may also be able to earn additional money by posting articles on other sites and blogs. Regardless of what type of marketing strategies you choose, it can provide great benefits.Like it? Share it! More by this author |