How to Choose the Best Marketing FirmPosted by Joseph Mohammad on June 5th, 2021 What sets Digital Marketing agencies in Chicago apart from other US-based competitors? Home to Ad Age, one of the largest trade publications in the industry and long-time birthplace of Leo Burnett s famed advertising agency, Chicago has established a solid reputation as a leading global marketing hub. The city has been home to many top advertising agencies such as Saks Fifth Avenue, Weber Shandwick, and KPMG. With this stable of major ad agencies, what makes Chicago an appealing choice for a digital marketing agency? The answer lies in the abundance of talent, experience and knowledge that can only come with the region's large number of local advertising agencies. The advertising landscape is vast in Chicago. This large city is home to many reputable advertising agencies such as Drogue Advertising, National Advertising Association, and the Boston Consulting Group. Of course, as a city, Chicago does not have to be home to just one agency. There are usually at least three or four agencies that own and operate in the area. In addition, each of these agencies is likely owned by a large private client, which means that any new advertising campaign would need to be supported by the equivalent number of contracts from other clients. Chicago marketing agencies offer clients a lot of flexibility when it comes to their marketing campaigns. Chicago marketing agencies are familiar with all the requirements of state and local laws, including those on display in retail establishments and public areas like parks. Moreover, Chicago marketing agencies offer their expertise and guidance on what are considered appropriate marketing campaigns and how they should be framed according to the target audience and market. For example, it would be considered unacceptable for a children's ad campaign to promote video games. On the other hand, a food industry ad campaign may be deemed acceptable, as it is geared towards the target market. The marketing agencies can also help businesses prepare and run successful social media promotions. Social media is fast becoming one of the most popular promotional tools available today, as it allows companies to reach a much larger audience than television, radio and print campaigns could reach. The agency can help businesses plan and execute a successful social media marketing campaign that makes use of the various social media sites like Facebook, Twitter, and YouTube. They can also train businesses on effective ways to use social media for customer service, sales support and more. The good news about hiring the services of an advertising agency is that clients can choose how much they want to pay. This is because Chicago marketing agencies usually offer a variety of packages to their clients. However, to get the best value for their money, clients should do some homework to find the agency that will provide them with the most value for their money. First off, it helps to evaluate the past clientele of the agency. If the past clientele is made up of highly recognizable or popular companies, such as CitiMEP, you can be sure that the Chicago firm has experience handling these kinds of cases. Otherwise, clients might end up paying more for their advertising needs, or they might not receive the results they expect from the firm. When looking for a digital marketing firm in Chicago, it is also helpful to ask what their area of specialization is and whether they handle the kinds of campaigns the larger or smaller companies are known for. For instance, do they specialize in traditional marketing , or do they offer a range of services including social media marketing campaigns, pay per click management and content marketing strategies? Another way of evaluating the firm's strengths and weaknesses is to ask for case studies. Chicago companies that have successfully handled various cases in the past can be a good source of advice for your own needs. There are many firms out there that do not offer case studies, which makes it very difficult for new clients to evaluate them based solely on price or services. If you want to know more about the expertise of the company you are considering, you should ask for client testimonials. A good marketing firm will be willing to provide you with at least three. This information can be used to help you decide if the firm has done a good job with previous clients, and it can also be used to evaluate how well they plan to serve your needs. The Chicago-based agency you choose should be able to provide you with detailed examples of their work. You should be able to talk to people who have worked with the firm, as well as to people who are aware of the kinds of campaigns the firm is known for. When considering a digital advertising agency in chicago-based agency, make sure to check out the services they offer and the fees they charge. Although a firm with low-priced campaigns may be inexpensive in general, it doesn't necessarily mean that they are the best option for you. Instead, choose an agency that charges competitive fees so that you get quality services for your advertising needs.Like it? Share it! More by this author |