4 Tips to Make a Custom Tuque an Effective Promotional Item

Posted by Larry on November 23rd, 2015

Winter hats can be the most effective promotional products if you use them right. This article lets you in on the secrets of using custom hats to sell your brand.

If you’ve chosen to use winter hats as promotional products, you need to know how they will help you in your marketing efforts. Deciding which promotional item is right for you is just the first step. Making sure the product you choose markets your brand effectively is the most important part.

In this article we will look at some simple ways to ensure the custom hats you choose are able to promote your brand effectively.

Know your target audience

Who are you designing the custom hats for? You need to understand this from the start and then choose winter hats that are appropriate for your target audience. If you are targeting smaller kids, then custom hats with lots of bright colors and ear flaps may work best. Teenagers are looking for something cool and trendy so you’ll have to shop for some cool designs.

Make sure the item can be used often

You need to create an item that is practical and not just unique so that it can be used often. Don’t focus too much on the design and color then forget the important aspects such as the size, material and comfort.

An embroidered beanie will only bring attention to your business or brand if it will be worn for a long time. So don’t design something that no one wants to wear either because it doesn’t keep them warm enough or is just uncomfortable to wear.

Decide how you’ll use the promotional product

It’s very important to have a marketing strategy before you even come up with a promotional product. It helps you to develop the right product and make decisions earlier on that would be detrimental to the campaign’s success.

When it comes to beanies, you may use them as a gift to thank your loyal customers for their support. You can even offer the tuque to a customer during a trade show. You don’t have to give everyone the beanie; one way is to make them earn one by playing a game or answering a question when they visit your stand.

Quality matters

It’s easy to focus less on quality when producing volumes of promotional items. But always strive to give your customers items of value. If they perceive the product to be of no value, then they will carry the same perception in your product and service offerings.

Furthermore, a quality product will be used on a regular basis and bring your business more attention. Compare several materials, printing and embroidery techniques used in making custom tuques and choose the best.