Forming Creative Partnership TeamsPosted by Thomassen McNulty on June 9th, 2021 Are you looking for creative partners to help you grow your business? Creative Partners consists of a group of experts who are responsible for identifying unique opportunities to grow your business. They work with clients to explore their audience, find the right products and services, and develop creative ways to communicate your message. They can also help with search engine optimization, Web design, link building, and web development, helping you gain new online customers and generate new web traffic. In the past, creative services were typically provided by agencies or large, prestigious companies such as Ketchum or Weber Shandwick. agency offered creative services in one package or as a select group of services. The benefit to this was that there were usually only a few companies with such a large network of creatives that could provide the services you were looking for. The problem with this is that they would often not be the ones to offer the same type of unique creative services that you wanted. So you ended up working with the same creatives over again. Today, the trend is to work with one creative partner from the onset. When you have a "creative partnership," the company you are working to create several promotional campaigns for you, often branding your company's logo on them. Each one gets its own budget and its own creative team. In most cases, you will not need any further input or approvals during the development phase of a campaign. Once launched, your creative partners maintain total authority over its content, appearance, and overall theme. But what if you want more input from your creative partners? agency isn't just someone who is talented at conceptualizing creative ideas and presentations. A good partner is someone who is good at marketing and sales. This is where an art director comes in. An art director is responsible for creating a company vision and mission statement as well as defining the scope of the campaign. One of the best ways to foster creative relationships with your creative partners is to hold joint creative meetings. At these meetings you can brainstorm about the next phase of your strategy and share notes. You also have the chance to learn about each other's strengths and weaknesses. If you have different areas of focus, you can work together to support each other's initiatives while you continue to develop your own strategies. Sometimes it takes a little more effort than simply having one meeting to get creative partners on the same page. Sometimes it takes a series of meetings. That's why it's important to learn as much as you can about the other party. Get to know your creatives. agency are people with whom you will be working for years and are very likely to become a long-term creative partner. It's important to make creative relationships work. If your creative partnerships are not able to bridge the gap between you and your partner, then you may never be able to achieve your shared vision. Creative relationships help you stay grounded and keep moving in the direction you chose. If you and your creative partners can't see the forest for the trees then you may never find true freedom. Make sure your partnerships are working for you and not against you. Creative partnerships are imperative to the success of every creative shop. Even if you don't feel like it, always remember that helping others means more than just cash in. By taking the time to build strong relationships, you'll be able to help your clients achieve their goals. The longer term benefits are worth the investment. Consider forming creative teams to build great creative partnerships.Like it? Share it! More by this author |