Why Businesses Use Scent Diffusers as Marketing Tools

Posted by Patsy Moon on June 10th, 2021

It is no accident that millions of people associate certain businesses with wonderful scents and even happy memories. It is becoming common for companies to install Scent Diffusers in their buildings to create a specific and appealing environment. A well-planned marketing campaign designed around scent can evoke positive feelings in customers, keep them in the store longer, and increase sales.

Scents Trigger Powerful Memories

Scent Marketing is why everyone loves a new car smell and is the lure that keeps customers lingering in a favorite coffee or cinnamon bun shop. The human sense of smell controls approximately 70% of emotions, which is why people are instantly drawn to certain aromas even if they do not realize what is happening.

The sense of smell connects directly to the area of the brain that controls memories and emotions. With that in mind, companies work with experts like AromaTech to develop fragrances that create a pleasant, inviting atmosphere that draws customers in and keeps them shopping.

Aromas Can Trigger Sales

A recent U.K. study showed that retailers could increase sales by 19% by diffusing scents throughout their shops. Research also reveals that appliance and electronics sellers can boost sales roughly 33% by adding apple pie and sugar cookie scents to their sales floors.

Businesses often work with scent experts to create environments using diffusers filled with a range of essential oils. For example, AromaTech diffusers can be used with the company's range of oils to design custom atmospheres for any purpose.

Fragrances Now Brand Companies

Scents are often used to create a sensory signature. One of the most powerful examples of this is the sense of opulence customers get when they step into certain upscale stores. Many of these businesses diffuse aromas such as sandalwood into the air. Blue Tansy, Melissa, and Neroli essential oils are also frequently added to luxury shopping atmospheres.

Many businesses create their own signature aromas to appeal to specific groups of clients. Abercrombie and Fitch, for instance, used a "fierce" aroma to connect with young males shopping in their stores. Westin Hotels diffuse White Tea because it is a relaxing scent that has an international appeal.

Businesses Use Aromas to Improve Customer Perceptions

Companies understand that they have less than a minute to impress visitors in their stores and showrooms, so they frequently use scent to make a favorable first impression. When shoppers immediately inhale a scent that makes them feel something positive, they are much more likely to associate the company with good memories.

Thousands of businesses use specific scents to attract and keep customers. The companies diffuse essential oils throughout targeted environments to evoke customers' positive emotions and memories. Strategic marketing with scents increases sales, helps brand companies, and can improve client perceptions.