Branding Fundamentals - Brand Audit

Posted by Thomas Shaw on June 10th, 2021

When it comes to preserving a brand, consistency is key. Even so, it could develop into difficult to make sure that consistency is accomplished when several marketing pieces are used to communicate with clientele.



One technique to evaluate where your brand is at will be to conduct a brand audit. A brand audit takes an in-depth look at your marketing pieces, both individually and as a entire, by analyzing their elements, which includes color, logos, graphics, copy, messaging, etc. Get far more data about auditing companies



How do you conduct a brand audit?



Take all your preceding and existing print marketing supplies and lay them out on a table. When conducting this analysis try and take an objective strategy, as should you be a possible client seeing them for the very first time.



First, we'll look at the pieces as a complete.



Do they match?



Are they constant in colour and graphics?



Do they sustain the company's general message and character?



Do you see any noticeable inconsistencies inside the pieces?



Is there any chance to combine separate pieces?



Now, examine each marketing piece individually.



What is the purpose of the piece?



Is it still relevant?



Can you clearly realize the company's message and tone?



Would this piece grab your consideration?



Would be the copy informative and present?



Will be the contact facts still present?



Now, take a look at your company's existing Web site.



Recall, a Web site is one on the most effective marketing tools you've got. It ought to carry your brand, personality and company message just as a print piece would.



Take the print components you gathered and examine them to your Web site.



Do they match?



Are they consistent in colour, graphics and messaging?



Does your Web site incorporate your most existing services, employees and contact information?



Is the content material relevant?



Are there noticeable inconsistencies between your print pieces and your Web site?



By finishing this process, you achieve precious insight into how your customers are viewing your brand as a complete. From here, you could ascertain the methods essential to strengthen your company's image and general brand to convey the most effective impression probable.