Demand for Education & Learning Analytics and Impact of COVID-19..

Posted by Mrudula Anil Karmarkar on June 11th, 2021

The global education and learning analytics market size is expected to reach USD 49.12 billion by 2025, registering an estimated CAGR of 17.4% from 2019 to 2025 according to a new report by Grand View Research, Inc. eLearning technologies such as student information systems, mobile learning devices, and learning management systems (LMS) have gained prominence over the last few years. These technologies enable the education sector access to huge chunks of data pertaining to learning & teaching practices.

To gain rich insights from this data, learning analytics tools are gaining high traction in the education sector. Education analytics solutions are helping the education sector take data-driven decisions that stimulate effective transformation in students. These tools help educators in understanding the core areas of improvement in students. Data-driven decisions are used to design personalized lessons that address the different needs of the students.

These tools are witnessing a broad set of applications in the enterprise sector as well, wherein business leaders are investing in modern foundational technologies. These tools retrieve real-time data regarding production facilities, supply chains, customers, and various core operations that would help organizations achieve their strategic goals. Furthermore, these tools also support personalized training for the employees, which help in determining key performance indicators (KPIs), as well as enable a higher Returns on Investment (RoI) through modernized learning & development (L&D) techniques.

The growing proliferation of e-learning technologies such as mobile learning devices, student information systems, lecture capture, and learning management systems (LMS) has allowed the education sector easy access to huge chunks of data concerned with teaching & learning practices. While these techniques are being applied in education with the aim of improving the productivity of conventional education systems & student outcomes, the enterprise sector is adopting these techniques to augment the workforce. Adoption of these techniques in the enterprise sector is also increasing as a way of strategic goal setting & tracking employee performance across organizations.

Education and learning analytics techniques help organizations in understanding better if their learning programs are driving the desired business outcomes and are improving employee productivity. These techniques also help in prioritizing learning programs that are leading to the desired outcomes and eliminating programs that are wasting the organization’s time & money. Learning analytics techniques have gained tremendous traction in the fields of corporate learning & development in the past few years. Owing to this, several companies are introducing solutions catering to the rising learning analytics needs of the enterprise sector. For instance, Blackboard, Inc. developed learning solutions for workplaces & communities along with K-12 schools & colleges, to help them alter their approach towards imparting training & education.

Education & Learning Analytics Market Report Highlights

  • In terms of type, the prescriptive segment is expected to register a CAGR of around 20% over the forecast period
  • In terms of end-use, academics sector is expected to grow at a significant rate over the next six years, owing to the rising concerns of educational institutions regarding student retention, reducing attrition, and timely feedback
  • The enterprise end-use segment is likely to continue to dominate the market over the forecast period owing to the increased awareness about the benefits of learning analytics in prioritizing educational programs that can lead to the desired outcomes
  • In terms of component, the services segment is poised for high growth in the near future owing to increasing adoption of education analytics solutions in academic institutes as well as enterprises for support & maintenance
  • North America accounted for the largest revenue share in 2018. It is anticipated to retain its hold on the education and learning analytics market over the forecast period
  • Some of the key players in the market are Blackboard Inc., D2L Corporation, IBM Corporation, Microsoft, MicroStrategy Inc., Oracle, Saba Software, Tableau Software, Inc., among others

Harnessing the increased use of 3D animation techniques for better clarity & visualization of the topic at hand is expected to enhance the effectiveness of learning analytics software in the present market conditions. For instance, Alteryx, Inc. introduced Visualytics, an interactive enhancement to the company’s Alteryx analytics platform. The enhancement allows easy integration of graphic representation of information across the Alteryx platform. The improved visualization of data with the help of charts & graphs is aimed at maximizing the efficacy of business-critical models to data scientists. The growing demand for such interactive education & learning analytics solutions in the enterprise sector is expected to open up new growth avenues for the market in the long run.

The successful implementation of analytics software hinges on the availability of adept data scientists, which is not uniform across the globe. However, a surge in the employment opportunities for data scientists with appropriate skill sets across the education as well as enterprise sectors, as a direct consequence of the growing demand for these solutions, is expected to be seen in the near future. As analytic tools process huge chunks of data, stringent privacy regulations & norms imposed by the federal bodies are expected to challenge the market growth to some extent.

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Mergers & acquisitions, new product launches, and collaborations are some of the leading business strategies adopted by key players for business expansion in the market. For instance, in March 2019, Blackboard, Inc. collaborated with Higher Education of Brasilia, a Brazil-based higher education center, where the institute leveraged the company’s offering ‘Blackboard Learn’ for providing an online platform to their students and to further validate their academic outcomes. Some of the prominent players in the education and learning analytics market include:

  • Blackboard Inc.
  • D2L Corporation
  • IBM Corporation
  • Microsoft
  • MicroStrategy Inc.
  • Oracle
  • Saba Software
  • Tableau Software Inc.

Grand View Research has segmented the education and learning analytics market on the basis of type, deployment, component, end use:

Education and Learning Analytics Type Outlook (Revenue, USD Billion, 2014 - 2025)

  • Descriptive
  • Predictive
  • Prescriptive

Education and Learning Analytics Deployment Outlook (Revenue, USD Billion, 2014 - 2025)

  • On-premise
  • Cloud

Education and Learning Analytics Component Outlook (Revenue, USD Billion, 2014 - 2025)

  • Software
  • Services
    • Managed
    • Professional
      • Consulting
      • Support & maintenance

Education and Learning Analytics End-Use Outlook (Revenue, USD Billion, 2014 - 2025)

  • Academics
    • K12
    • Higher education
  • Enterprises
    • Retail
    • Financial services
    • Healthcare
    • Public sector
    • Others

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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Mrudula Anil Karmarkar

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Mrudula Anil Karmarkar
Joined: July 2nd, 2020
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