Flavors Into Over The Counter OTC Pharmaceuticals Market

Posted by Merin John on June 11th, 2021

Preference for fruit flavors in medicines is an ongoing trend in the flavors into over-the-counter (OTC) pharmaceuticals market. The consumption of fruit flavor formulations by leading manufacturers is relatively high as compared to other flavors.

Strong consumer preference for fruit flavors has prompted manufacturers of OTC pharmaceuticals to develop unique formulations using them.

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Company Profiles:

• Givaudan SA
• International Flavors & Fragrances Inc.
• Kerry Group
• Sensient Technologies Corp.
• GOLD COAST INGREDIENTS, INC.
• Prinova Group LLC.
• Carmi Flavour and Fragrance Co. Inc.
• AromataGroup s.r.l.
• Marc Flavours
• Quest Nutra Pharmaceuticals
• Sapphire Flavors & Fragrances
• TASTE MASTER FLAVOURS PVT LTD.
• Virginia Dare
• Concept Flavours & Fragrances Pvt. Ltd.
• Flavor & Fragrance Specialties

Fruit flavors such as pineapple, strawberry, cherry and orange are mostly preferred flavors for pharmaceuticals. The adoption of flavored pharmaceuticals, especially in medicines for kids, is increasing because of the taste masking effect of these medicines.

Citrus and lemon flavors, followed by fruit flavors, are commonly used by formulators of pharmaceuticals.

Lemon and mint flavors are generally preferred in chewable tablets or gums. Vanilla or other dairy-based flavors are the least preferred flavors, used in medicines.

PMR has also found that the adoption of flavored medicines, among geriatric patients is lesser as compared to those for pediatric patients.

Outsourcing and Industrial Consolidation – Key Winning Imperatives

The report states that the companies manufacturing OTC pharmaceuticals typically focus on volume, and hence have been shown to be involved in several industrial collaborations. Key players in the flavors into over-the-counter (OTC) pharmaceuticals market are focusing on entering into strategic collaborations and acquisitions of companies operating in related industry to strengthen their position and extend their global reach.

For Example, in 2018, Sensient Technologies Corp. completed the acquisition of Mazza Innovation Limited, a botanical extraction business with patented solvent-free extraction processes, located in Vancouver, Canada.

Similarly, in 2017, International Flavors & Fragrances Inc. acquired “David Michael”, a privately held flavor company. Through this acquisition, International Flavors & Fragrances, Inc. strengthened its flavor market position in North America.