Growth Hacking Agency Vs Content Marketing AgencyPosted by Gleason Bojsen on June 13th, 2021 Should you hire an in-house team or outsource your marketing? The pros and Cons of in-house vs. outsourcing. to that end many individuals will prefer to bring on their own individuals to perform their startup marketing strategy. On the other hand companies will often outsource their marketing tasks to an agency who will then take on the task. What do you do when your company is just getting started? Well, you could hire on an in-house team to handle your marketing. If you have a good knowledge of branding strategies and a great insight into what's currently trending you could probably get by with this. However if you don't have a clue about any specific niches you are likely going to be a little limited as far as your strategy for startups goes. On the other hand an agency will be able to put together a comprehensive brand strategy for you and bring it to you. You might wonder how you can choose which agency to hire: by reputation, by price, by experience or simply by referral. Well, reputation is a tough decision because you really don't know how they actually perform until you read their history and by that point you might not want to work with them. They might be cheap but not deliver on time or provide a lousy service. Reputation is especially important for in house agencies because there are so many startups starting each year. The reputation of the agency could directly affect the amount of customers they sign up and keep. Pricing is one of the most important factors, but you should also look at their past clientele. Is the company known for bringing in high quality work? Are they known for focusing on business-critical campaigns? If they're known for launching compelling marketing strategies that are effective then obviously you'll trust them with your marketing campaigns that are more technical in nature. However, if they're not as good at launching compelling marketing strategies, then you should probably go for another startup marketing agency. On the other hand, if they're known for launching the most interesting business-critical campaigns then it's probably a good idea to work with them on an ad campaign that you know they can execute well. Experience is another crucial factor in this case, as the startup marketing agency you choose must be very experienced at launching campaigns that generate leads. They should have a great track record of building relationships with businesses and they should have a good grasp of social media. They should also understand why certain tactics work better than others - this is especially critical when hiring agencies that specialize in digital marketing tactics. Growth hacking agency in content marketing agency. This is a tough decision because these two types of agencies seem to have similar focuses. In a way, a content marketing agency could be considered a growth hacking agency. They take heed of what the new trends are online and they try and capitalize on them through effective strategies like advertising. However, a startup marketing agency would focus on less obvious ways to get ahead of the curve. Perhaps they'll come up with new ways to make the most of social media, or maybe they'll bring some fresh ideas to pay per click advertising. Growth hacking agency in content marketing agency. A growth hacking agency will usually start out with a goal in mind: to create a huge buzz around their client's product launch. They'll want to create content that's viral so the stories spread quickly. But on the flip side, a content marketing agency will probably be focused on generating leads for a company. They'll likely have their own list of leads and may even work with traditional marketing sources like cold calling or Ezine advertising. The difference comes down to how well each company is able to adapt to the changes in the roi environment. Which one do you think will dominate? It's a toss-up between the two, because neither has a clear advantage. Both have strengths and weaknesses. But if you're launching a brand new product, it's probably best to go with the startup marketing agency to drive the message. If you already have a product on the market and you need to introduce a new product line, the content marketing agency has the edge.Like it? Share it! More by this author |