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Posted by Donovan on June 15th, 2021

™SANDISK, maker of the world's second best-selling mp3 gamer (behind Apple's iPod) has actually started a brand-new anti-iPod marketing campaign. You can check out it in detail right here:

Below's the hoopla in a nutshell. SanDisk is said to be porting Rockbox, an open-source OS for electronic music players (which supports several mp3 devices), onto its prominent e200 mp3 gamer. To bring the matter to public consciousness, SanDisk has begun launching the before-mentioned anti-iPod advertisements in an effort to blatantly strike its arch-nemesis, Apple.

The advertisements illustrate graffiti-like illlustrations made to resemble posters for an underground cutting edge activity. One reveals a monkey showing off the iPod earbuds with the line "Are you an iChimp?", as well as an additional is of a man strung up in white iPod cords like a marionette, with the message: "Have you come to be an iPuppet?"

Okay, all right. Mp3 competitors is tough- I obtain it. SanDisk wishes to play harsh- fine by me. As for I'm concerned, open resource is excellent things, and there's no doubt in my mind that SanDisk makes an excellent product. Competition benefits commercialism as well as the customer. I'm not here to tout the technological prowess of one nerd gizmo over one more.

What I will certainly comment on, however, is the nature of the advertisements themselves. I took one take a look at these things and also I'll tell you right now that I'm not going to switch from iPod to e200. You recognize why? Due to the fact that as an iPod customer, I feel like I'm being insulted. Hey, I'm not a difficult man so I won't enter into the entire basics of "Apple makes you do this-and-that blah blah blah as well as it only deals with iTunes blah blah blah."

I plug the iPod right into my computer system and also the damn thing works. That's why I utilize it.

In my opinion, SanDisk's entire "advanced" ad technique, however provocative, is ultimately misguided. For something, SanDisk won't win me over by disparaging me as well as comparing me to an ape, puppet, sheep, or any kind of various other kind of stock. Secondly, SanDisk's advertisements likewise stimulate a political side, that makes no feeling. For better or for worse, people get iPods because panel eps they WISH TO, not due to the fact that they're forced to. Furthermore, Apple allows its products to depend on their own quality as well as they never disrespect individuals for not utilizing them. Although Apple has satirized Computers in their very own web and also TELEVISION campaigns, it's a far cry from SanDisk's "Are you an iPuppet?" strategy.

Perhaps I'm an iPod user who's taking this entire thing a little too personally. But if the e200 and Rockbox are so excellent, which I make sure they are, possibly SanDisk should simply inform us why and allow individuals determine.

For every one of SanDisk's anti-iPod initiative, Apple could quickly discharge back and state SanDisk is still # 2, and 2nd location is the very first loser. Even if it holds true, it would be disparaging, right?