The Main Beverage Industry Trends Giving Optimism For The Future

Posted by Gisele on June 16th, 2021

While the alcohol business is never simple to forecast – there are lots of green shoots suggesting recovery and development is coming.

Are you aware that the alcoholic beverages market is valued at roughly one and a half trillion dollars? In spite of these astounding figures, you don’t need to carry out a beverage industry analysis to understand things haven’t been smooth sailing. As eateries and bars closed their doors throughout the world, it has typically been predicted that it will take quite a few years to see any proper recovery. But not everyone concurs with that appraisal. Take for example the founder of the star fund shareholder in Diageo among other beverages companies. There are a few investors going into this space as people begin to go out again. Most people you meet on the street will say they’re enthusiastic about meeting up with friends for a drink. Younger people will go back to clubs once they’re truly reopened – which are major drivers of vodka and tequila sales. It won’t be long before on-trade sales begin to pick up steam.

Almost every big industry has encountered some sort of interruption after the previous year we’ve had. But possibly nowhere has been more substantially impacted than the global beverage industry. The ongoing health pandemic has essentially closed down the hospitality market for countless months – with drink sales plummeting as a result. At first sight, it might appear crazy for people like the chairman of one of the majority shareholders in Remy Cointreau to invest in the marketplace. But drink organizations have found alternative ways to continue trading. Off-trade sales to supermarkets have increased considerably as drinking at home has become a fashionable replacement to drinks out. Indeed, numerous experts are predicting that at-home consumption will remain the new normal even as restrictions begin to get lifted. You can see why worldwide liquor sales have outpaced the market expectation as consumers have enjoyed making their own extravagant drinks and cocktails.

The past year has seen countless people change their normal standard of living. Rather than commuting into the office, working from home has become customary. As opposed to heading out to shop, you can purchase everything on the internet. With regards to our drinking routines, there has been a similar change in attitude. With no pubs and clubs, loads of customers have formed a penchant for drinking at home. Among the biggest trends has been a revitalisation of cocktail culture from homemade rum punch to espresso martinis. Countless beverage firms have shifted to off-trade sales – and online rebranding through cocktail recipes or drinking tips has enhanced digital engagement. But always remember that on-trade sales cannot be overlooked. As global beverage industry statistics begin to look more positive, you can see why people like the founder of the activist shareholder of Pernod Ricard continue to be a solid investor in the drinks market.