Set Higher Marketing Goals for Your Business: How to Advertise on Instagram

Posted by leesamayer on June 17th, 2021

Sometimes, you don’t have a giant marketing team at your disposal. When you learn how to advertise on Instagram, you are figuring out ways to take the needs of your own digital marketing strategies into your own hands. Being able to control the A to Z of your ads, particularly on popular and relevant platforms like Instagram, will allow you to also control the overall messaging of your brand. And if you want to actually start to advertise on Instagram, you have real tools at your disposal to do so. For example, the main tool that most people use to post ads is Ad Manager, a program based in Facebook that can help you create and post your ads on either Facebook, Instagram, and other properties run by the Facebook conglomerate. Within the Ad Manager, you can start by identifying your practical goals, the ones that you are trying to fulfill through your ads. Once you figure out the why of your Instagram ads, then you are ready to get more in-depth in terms of learning how to create Instagram ads. 

Ads Manager is a great software which is built to help you place your ads on Instagram, Facebook, and other related apps and websites!

Using the Ads Manager app, you can go through your checklist of goals for your ad, and then determine the ideal channel for upload! The program will take you through all of the steps in terms of finding the right channel for your ad, once you have made it. And once your ad has been reviewed, it will hopefully get put up on the site!

Make Your Own Ads and Get Feedback from Your Friends, Family, and Business Partners: How to Create Instagram Ads 

Learning how to create Instagram ads, even if you are not starting off with a breadth of knowledge of digital marketing, can have some seriously beneficial effects on your business. Once you have gotten the hang of Ads Manager, the program that helps you situate your ads on your desired platform, then it is time to actually think about the ads that you might want to run! You can create these yourself, assuming you don’t have a digital marketing team or graphic design team whose job it would be to create the imagery and videos for your ads. To do so, all you have to do is get a photo or video editing software like Adobe Photoshop or Adobe Premiere Pro. If you are not a fan of the Adobe Suite, that’s no issue – you can always opt for a different tool based on your price range and comfort level.

If you want to create your own ads simply, you can start with software designed to help you make short clips or commercial images for marketing.

The best thing to look for with your ads is the way that they might appeal to your viewer. Users usually scroll very quickly through ads, and if you want to stand a chance of staying at the top of mind for your audience, you need to think about the sorts of images and videos that you remember after you see them. There is no right or wrong, and learning how to advertise on Instagram effectively takes practice!