10 Principles of Psychology You Can Use to Improve Your Search Engine Ranking

Posted by Kinnaird on June 19th, 2021

How to Save Money on SEO Copywriting

Get More Website Traffic with Fully Managed, Advanced SEO Services

There’s some SEO in everything you do Internet Marketing Company online. But that doesn’t mean everyone needs the same SEO services. Build your search engine optimization foundation with the trusted experts. We offer the right plans and strategies match your exact needs.

Here’s What You Get with Professional Services

You can get an edge on the competition with a strong, integrated strategy that combines content marketing, research, technical SEO, social media, paid strategies, and other elements of online marketing.

When it all comes together in a single, unified strategy, you can expect:

More Traffic

As you gain more visibility, you will start to see an increase in the number of website visitors.

More Leads

We can target the audience that is most likely to be interested in your products and services.

More Revenue

The increase in targeted leads makes it easier to turn those leads into paying customers.

More Brand Awareness

Your brand can become the one your customers think of over all the competition in the industry.

More Business Growth

The new traffic, qualified leads, and brand awareness all contribute to new growth opportunities.

More Trust and Authority

When you reach the top of the search results, your customers will see you as the industry authority.

Discover a Holistic Approach to Online Marketing

How do SEO and Social Media work together?

Can you make AdWords work for your company?

Is your content reaching the right people?

What’s Included in Our Custom SEO Packages

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Site Health

A lot of variables can impact your site’s overall health. Make sure algorithm changes, indexing errors, or manual actions aren’t causing problems.

Competitive Analysis

A lot of companies are competing for your keywords. We’ll analyze their strengths and weaknesses to find new opportunities for your success.

Page Optimization

Make sure your website converts visitors to paying customers and that it’s fully optimized to achieve the best rankings.

Link Building

Links from high-quality sources drive relevant traffic to your site and help build authority in Google.

Monthly Reporting

Stay completely in the loop with a monthly reporting schedule that shows everything we’ve done and how it has impacted your online presence.

Content Marketing

Content is still king in the online world. This can include new on-page content, regular blogs, newsworthy press releases, or complete eBooks.

How Does SEO Work?

SEO is not a one time effort. Nor is it something you can set on autopilot and expect great results. It involves a number of important, ongoing tactics and strategies, including:

Keyword Research

Effective keywords are the foundation of a great SEO campaign because they give us insight into your consumers’ questions and concerns.

Industry Analysis

There are a lot of companies trying to rank for your keywords. We’ll analyze their strengths and weaknesses to find new opportunities for you.

Technical Optimization

User experience defines on-page optimization, which is why we combine SEO with web design and development. Everything from on-page copy to site navigation contributes to our end goal.

Off-site Optimization

Building links from established sites remains a constant in good SEO. The most effective links will contribute to your rankings and drive quality traffic to your site.

Tracking and Evolving

We examine all the relevant metrics and data to constantly refine our approach and ensure we are targeting the right audience at the right time. We can then adapt our strategy as needed.

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WHY ISN’T MY WEBSITE RANKING?

Reaching the top spots of the search engine results pages can improve your company’s exposure, establish you as an industry authority, and deliver the kind of ROI you want to see.

So why isn’t your website ranking at the top yet?

That’s the million-dollar question that every company has asked itself at one point or another. Unfortunately, there isn’t a million-dollar answer.

Or, at least, there isn’t one single million-dollar answer.

Your website might be struggling to reach the top for any number of reasons. So, if it feels like you’ve been at it for a long time without getting the best results, consider these possibilities:

You Haven’t Given It Enough Time

According to this Google Webmaster video, you need to be patient when it comes to SEO.

There’s no way around it. SEO is not an overnight process.

Things need to be done, and they need to be done in order. (It will do you no good to build a bazillion links if they all go to a website that isn’t able to convert the traffic.)

It takes time to research, create, and implement a strategy and begin producing content.

Then it takes more time for Google to realize changes have been made, and then you have to wait for the search engine to determine if you are really providing new value.

We’ve linked the above video before, but we like to back up our claims like this whenever possible.

In it, she states that, in general, it takes four months to a year to first implement improvements and then for you to start seeing results.

In other words, time is something that you can’t avoid. It’s hard, but SEO requires patience.

Your Keyword May Not Mean What You Think It Should

This is our experience with the term “SEO.”

That keyword is obviously important for us (which we discussed in our blog about increasing traffic more than 200%). At one point, though, our homepage couldn’t be found for that term at all. We didn’t do anything to the page to make it drop out of the rankings, it was just gone one day.

So, we really started looking at the environment of search results page for that word.

We had been ranking on the second page for a long time, only ever able to crack #10 on occasion. And then it disappeared.

Our blog page, however, didn’t.

Turns out, when you really look at that first page, it’s easy to see that Google does not believe people searching for the term “SEO” are looking for a company to do the SEO for them.

Instead, they’re trying to provide as much information about what SEO is or how it is done.

That’s why (not including paid results) nearly every result on the first page is a guide to SEO, a discourse on what SEO is, and whether you need it.

Google itself is currently hogging at least 2 spots on the front page.

So, for a while, we were of the opinion that we simply couldn’t rank our homepage on the first page anymore. It’s simply not what Google considers an appropriate answer to the query of “SEO”.

Ranked 5

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(Of course, just to prove us wrong, Google began ranking our homepage again. We’re currently the only agency site that ranks on the first page.)

The point of all this is that you may want to rank a certain page for a certain keyword, and despite all the good SEO you do, it never quite seems to break for you because the word means something different to you than it does to Google.

Take a closer look at the first page and see if maybe the types of results Google wants to show are different from the kind you want to provide.

Your Website May Look Great, but Its Beauty is Only Skin Deep

You’ve paid a lot for a well-designed and very modern website. Everything about it looks great. You check it out on a daily basis just to appreciate the design a little more.

Why doesn’t Google appreciate it the way you do?

It’s possible that your design may look great but hasn’t accounted for every SEO angle.

There could be any number of things holding you back, including:

Duplicate content

Insufficient content

Old, untouched, stale content

Confusing navigation

Split keyword focus, so there are multiple pages that could rank for a given word

Incomplete basics, such as metas, alt tags, and schema markup

No blog or other way to continually refresh your content

You Have Gone Unnoticed by the Web at Large

Links are still a thing, and probably always will be. And while there’s a bajillion ways to get them, not all of them are worth having, and some could be detrimental.

You need a good portfolio of links from various sources. Some should be no-follow, some should be from really good sites, some should be just normal sites.

Buying links is out of the question. Link schemes, also bad. It’s important to find natural ways to increase the good links and avoid the ones that may raise flags for Google.

Of course, links could be a problem in another way, too.

For example:

You’ve Been Noticed by the Wrong Part of the Web

Some people may start using some unethical tactics on your website.

They don’t actually need a reason to do this. They may simply choose your website as a target to inject malicious code. Or they may start scraping your blog and republishing all your content. Or they could start building countless links to your site from questionable websites.

Google is pretty good at spotting a negative SEO attack, but you

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Kinnaird

About the Author

Kinnaird
Joined: June 15th, 2021
Articles Posted: 20

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