How to Choose the Best Digital Marketing Agency?
Posted by Kunal Sutar on June 20th, 2021
So how do you find the right glove that will fit your hand?
1. The Services Required
Just before you hire a digital marketing agency, ask yourself 'why do you really need a digital marketing agency?' What are your requirements and what services do you need?
Is it paid advertisements? Or Search Engine Optimization(SEO), social media marketing, website optimization? Or do you need someone to handle your analytics? Every company will have different requirements and areas they need to improve on. Find out what you exactly need to improve on.
Once you've made a decision on that, ask yourself if your in-house marketing team has the skill-sets to handle these tasks? And if they can be taught?
If you think they aren't equipped with the required skill sets, it would be better to outsource an agency that will satisfy all your requirements.
2. Determine Your Budget
You can fix your budget as per your needs. You need to know that even if you spend lots of money on your marketing, your business will never grow if your product or service isn't good enough.
If your requirement is only to improve your social media presence, you need not invest in website design or Google ads. So, know what you need and look for a digital marketing agency that is the best fit for that task.
3. The Expertise of the Agency
A digital marketing agency that promises to improve your company's presence online should be doing really good themselves. That only makes sense right? Doing this will really help you get an idea about their skill-sets and capabilities.
So, you need to check how well the company ranks for the services they say they will offer. If you search for "top SEO providing digital marketing companies," does their website rank in the first few pages of Google?
Check out their clients and read their testimonials. If the client is not your competitor, you can also try to connect to them and find out how their experience with the agency was? If the agency's services really helped them get the push they really needed on their marketing?
4. Credibility and Legitimacy of the Digital Marketing Agency
I had discussed about competitors in one of the earlier sections of this blog. Your competitors are companies offering the same services like you to the same target audience.
So, similar to your competitors, a digital marketing agency will have its own competitors doing work in the same niche. And there are hundreds of such agencies "claiming" to be the best in their area. There are way a lot of companies in this area who have no idea how to do digital marketing. Don't get trapped in their big words and just a stunning website. Do your own homework.
One of the methods to check the legitimacy of the company is by following the earlier step that I discussed. Connect to clients and check their experience. Look for the digital marketing agency's presence on Google.
Besides this, you can ask the agency specifically about the type of companies they have worked with? What type of services did they offer? What difficulties did they face? If there were any business with whom they couldn't really help? If they couldn't, how did they manage the situation?
5. Their Pricings
Less isn't always more.
As a matter of fact, digital marketing guru Neil Patel goes on to say that, "A good SEO will never charge low prices. If you're looking for a discount, chances are you'll find yourself with an SEO who cuts corners and harms your site in the long run."
Cost is the very first thing that will come to your mind when you're searching for a service. But it's unwise to go for the cheapest one particularly when it comes to searching for a digital marketing strategy. Simply because there are lots of digital marketing agencies who are in this profession and claim they know everything when actually they don't.
But this doesn't mean that you spend lots of money on your digital marketing strategies. Find out the services you need and check the agencies that have a name for themselves in their sector. If you think they'll have the ability to help you, only then decide to spend on them.