Bad Data Visualization Examples - Don't make these mistakes!

Posted by SR Analytics on June 22nd, 2021

Data analysis is now possible for professionals with limited or no technical skill sets. However, while it has broadened data visualization's scope, it has also given birth to many challenges.  This article elaborates some of the critical bad data visualization examples you should look out for and ensure your reports do not have them.

Critical Bad Data Visualization Examples 

Not following conventional axis

We use infographics for presenting critical data because of its impact. If your analyst does not follow the conventional method of starting an axis at 0 or tweak the intervals between the y-coordinates, it will misconstrue the information. For instance, if your sales bar’s Y-axis doesn’t start at 0, you will hardly get an accurate picture by looking at its height.  

Not using the correct visuals

Most of the BI tools are loaded with visuals. Power BI even has a marketplace, from where you can download more visuals. To make your reports impressive, your data analyst may be tempted to experiment with them. While there's no harm in it, the BI analyst should also know the suitable usage before implementing any chart. For instance, one of the most common and critical Bad Data Visualization examples is using a pie-chart where the total isn't coming up to 100 or for more than five metrics.

Avoiding titles & data labels

Titles and data labels make visuals clear without a chance of ambiguity. Looking at the report, viewers exactly know what they're looking at and which visuals they need to focus on. Without titles, they'll keep hunting through the reports to find what they need. And without visuals, they’ll fail to understand your graphs and charts.

Overpowering colors and images

Colors and images are required for storytelling. But, overpowering dashboards to impress stakeholders with too many colors or unnecessary images can confuse them. So, use striking colors only to highlight information and keep them in sync with your viewers’ culture. Keep your dashboards simple, using crisp text, meaningful pictures, and standardized colors.

Too much information in one visual

One of the common bad data visualization examples is information clutter. Instead of putting in too much information in one chart, ask your data analyst to divide the data into different charts. When placed correctly with necessary details, filters and visuals will give a better picture than one chart trying to share the entire business case. 

To Conclude

Those were some of the most common bad data visualization examples, which you can avoid easily. Along with your objectives and audience, if you keep these simple tips in mind, your dashboards will be more compelling and impactful.