Benefits of Using Animated Videos for Marketing

Posted by Ellie Decker on June 26th, 2021

Undoubtedly, the popularity of using animated videos as digital marketing tools is growing day by day. Studies show that we process information from videos faster than we do with words.

So, the best way to grab the attention of your audience is through high-quality, animated videos. These videos will showcase the key features of your products effectively and influence your customers’ buying decisions.

 Yet, if you still need more proof, read further to understand what animated videos can do for your business.

Animated Videos and their Benefits in Marketing

1.    Simplify Complicated Ideas

Animated videos are better than other types of content when you want to represent complex ideas on a screen. For example, your audience would easily get bored if you tried to explain a complicated topic like how a multi-vitamin pill can improve the immune system by using text or graphics. Contrarily, an animated video would make the topic easy for you to represent without any constraints. Not only that, it would keep your audience engaged for the full length of the video and even lure them to buy your product.

2.    Easier to Update

To maintain your online presence in this competitive world, you need to update your content frequently. However, updating your content is no easy task and has its challenges. This is so especially in the case of live-action videos, where you cannot reshoot certain portions. Animated videos are more flexible and allow you to update them quickly. You can easily edit the animations, change the text or background music without any hassles.

3.    Attract and Engage your Audience

A majority of people prefer watching videos to reading text content since they are more appealing and easier to understand. So, if you are keen to engage with your customers, custom animated corporate videos are the way to go. With animated videos, you can provide essential information about your products in an interesting and captivating way to your audience.

4.    They are Cost-effective

Another great thing about animated videos is that they look fresher for longer periods as opposed to live-action videos, which can look dated quickly. You need not update them as frequently as your other videos. Animated videos also have a timeless, universal appeal since they do not use human actors and do not represent any nationality or race. Thus, animated videos provide more value for your money and help you save on costs.

5.    Convert Any Idea into Reality

There is nothing you cannot create using animated videos. With animation, you can easily weave a story about how your product first came into existence, how it developed, and in what way it will benefit your customers. Add attractive text, graphics, and background scores to make your animation appealing and engaging to your audience.

6.    Improve your Search Rankings

Did you know that animated videos can make you rank higher on search engines? They are a sure-shot way to make your brand or products more visible to your target audience. It is no secret that Google is partial to video content, and its algorithm takes into account the time viewers spend on your website. So, animated videos are sure to make Google rank your website higher in the search results.

7.    Easy to Share on the Web

People love sharing interesting animated videos with family and friends. This makes them excellent marketing tools for spreading the word about your brand. There is a great demand for informative animated videos that explain difficult concepts in an interesting way. Hence, animated videos are a must for your marketing as they convert better and enhance brand awareness.

By using animated videos for marketing, you can add more value to your business. Such videos improve your brand image, help you connect more with your customers, and build the foundation for business expansion and increased revenues.

Bee Video will partner with you to create tailor-made animated videos that are highly creative and attractive and effectively convey your message to your target audience. With their passion, creativity, and the latest techniques in video production, their professional team will make stunning videos that will captivate your audience and persuade them to buy your products and services.