Understanding Your Website’s Page Speed with GooglePosted by Kyed Avila on June 26th, 2021 Google's PageSpeed Insights is a powerful tool for businesses to see just how fast their website looks in Google’s eyes. This has an impact on your site's Search Engine rankings, as well as user performance. In today’s competitive digital environment where more than half of internet users have given up after waiting three seconds and the majority will leave if they are still loading six seconds later, it can be difficult to keep your visitors from hitting that back button before you even get them into the door! Google’s Page Speed Insights is a powerful tool for business to see how fast their website looks in Google's eyes. If your site takes too long, it will be less likely that users and search engines alike are going to wait around on you, which could lead to some major SEO problems down the road! What is the importance of page speed? How does it affect SEO rankings and user performance? Google's latest update to Search Console has set a new expectation for businesses and webmasters alike. Web experts know how important page speed is, but now it comes with its own report card in the form of Google Page Speed Insights. This means that website owners are expected more than ever before to optimize their site for load times so they can get an "A+" from Google! In this article we'll go over what goes into Google’s review when crawling your site--and why it matters if you don't have optimization reviews yet. How Fast Does Fast Need to Be? Google has set a threshold of two seconds for the average webpage loading time. If you’re on slow or limited connection, this can be an issue as WebPages may take longer to load than they usually would with faster connections. What does Google do if your page doesn't meet that criterion? It penalizes your site in its search result rankings and demotes it from higher positions. Now, there are exceptions: if your site is really large or has many images, it might take 10-15 seconds before you get dinged by Google and drop in rank for search queries related to page speed. But anything over 3 seconds? Time up – no penalty points will be awarded when Google crawls through your site again (in around 6 months). If you want people who have slow internet connections like me ̶ I spend most of my day scraping data from PDFs using Chrome with wireless turned off so as not to hog bandwidth ” something we all do sometimes – JavaScript JavaScript is a powerful and useful programming language that, while seemingly named after the kick-start effect provided by coffee to your morning routine (or any other time of day for those who don't drink), can actually be slowing down your website. Optimizing all code involved in running JavaScript on websites will help ensure faster load times – this includes minifying CSS, HTML as well as JavaScript files. The right tools should also remove unused formatting or pixels from the site which could cause delays when viewing pages online with large images such as homepages or sub sections where these elements are used extensively. A company's website is not just a place to display information, but also for people to interact with. With this in mind it should be regarded as an important part of the business and take priority when making decisions about how content will be displayed on your site. Javascript can often make these interactions slower than they need to be if you don't know what you're doing or have invested time into optimizing your codes so that images load faster which ultimately makes pages load quicker too! Cache It In When users return to your site, their browser can cache the data from when they visited before for faster load times. This becomes really helpful if a user has already been on your website and returned because it makes loading pages much more efficient. However, many websites aren't built that way which is why you should look into how caching works with yours as well as whether or not you're making use of static caches within its code. These few adjustments could make all the difference in speed like we've seen time-and-time again! Caching can be extremely helpful on websites. When a user returns to your page, their browser will cache or retain data from when they visited the first time. ppc specialist saves them loading everything back again and allows for faster load times in many cases as well! However, not all sites are built with caching functionality in mind; this could negatively impact website speed if you’re creating one that doesn't yet have static caching capabilities coded into it just yet. If users experience longer wait times than what is normal for them while browsing through pages of content on your site then there may be something wrong involving how the site caches its data - look into figuring out where things might go awry so you can improve both speed and ease. Bigger Isn’t Always Better Here’s a good example of when size doesn't matter. Bigger isn't always better, and in the case of your website's loading speed, less can be more! Certain images on your page could be slowing down load times by being too big for their britches (which is why we recommend using photo-editing software to compress them.) To make things short and sweet: use it sparingly if you don’t want to suffer from slowdowns. Redirects Redirection can be a major problem for certain pages. A strategist might have to pinpoint and correlate the various redirections, which will then lead them to finding other areas where quick wins could easily occur. 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