3 Advantages of Direct Mail Marketing Campaigns
Posted by leadperform on January 27th, 2016
Direct response marketing aims to create an immediate response from the consumer, driving him/her to take a specified action such as visiting a website or calling a given number. If you are opting for this type of marketing, then you have to do it constantly. You will need to keep up with the marketing and advertising as leads will cease. The constant sending of the advertisements helps in establishing your brand because opportunities will be constantly coming. In a short term this kind of marketing can generate large amount of sales as well as leads.
Direct mail campaigns may include cooperate mailings, where a firm’s advertisements is posted along with other businesses, or it may be solo advertising which contains information from only a single business. With cooperate advertising, a firm can save some money, but solo advertisements prove to be more effective in lead and sales generation. However, when compared with other forms of advertising, there are several advantages of direct mail advertising.
1:- Highly Targeted
Direct mail advertising is highly targeted which plays well for firms that are aware of their target market. This means that firms can send direct pieces of mail to specific groups of potential buyers based on particular demographics, such as profession, age, gender, household size, and household income. For example, if a firm wants to advertise anti-aging creams, it will target female adults. Additionally, the firm would try to locate females who have previously made purchases of anti-aging cream in the past. Suppliers of mailing lists sell all kinds of mailing lists and a firm can purchase one to enhance its product marketing.
2:- Easily Tracked
Direct mail advertising is easily tracked which in turn allows computing your ROI simple. Firms that disburse direct mail generally have an application or order form included. If the firm generates an order or a lead via the mail, the firm will simply key in the order form. For example, mail that is disbursed on June 1st can be entered as Jun1. That way the firm will be aware of the exact campaign that elicited the response. The firm is then able to determine the volume of sales generated from the mail, minus the expenses and determine the profit.
3:- Very Informative
Direct mail advertising offers the recipient valuable information when compared with other advertising forms. Firms that opt for solo advertising most times include an order form, brochure, and sales letter. The sales letter contains information on the benefits of the product that the potential customer is bound to reap when he/she makes a purchase. Firms will most often provide detailed information as well as a picture of the service or product in the brochure. In addition, the price of the service or product is also indicated in the sales letter and the order form. Most firms utilize the sales letter to make special offers to potential customers.
