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Posted by Young Koefoed on June 30th, 2021

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Guides write more extensive organization reviews and post photos in order to assist other Google Maps users find out about the area. In exchange, they receive a variety of advantages, like early access to new functions, exclusive local meetups, free access to Google services, discounts and discount coupons and more. Now, Google states, it's kicking off a pilot program that will enable Google Maps users in select markets to follow leading Local Guides by clicking a brand-new "Follow" button on these users' profile pages.

In a brand-new area on the "For You" tab in the app, you'll discover the location recommendations from the Regional Guides. This Article Is More In-Depth is piloting the program in Bangkok, Delhi, London, Mexico City, New York City, Osaka, San Francisco, So Paulo and Tokyo, for the time being. Presumably, if all works out, it would broaden to more markets.

Just over a year ago, Google presented a "Follow" function for tracking companies on the Maps app, which later on expanded to i, OS. This summertime Google introduced a host of tools for local organizations that allowed them to upgrade their photos and profiles on Google Maps, declare a short URL and send out offers to customers all features that challenge Facebook Pages.

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Obviously, there's one huge caution to the Local Guides program in regards to using it as a good source for business details: it's crowdsourced info from routine individuals, not expert critics or customers. That implies the quality of the Regional Guides' evaluations can be relatively hit-or-miss. Meanwhile, Google appears more worried with Regional Guides' engagement and amount of evaluations, instead of evaluation accuracy or quality.

For example, numerous restaurant reviews do not state far more than "the food is incredible! can't wait to return!," or some variation of this with a couple of more words. They often check out no much better (and often much worse) than the other user reviews on the Google Maps app. That's not to state all Local Guides' reviews are unhelpful lots of do make an effort but just seeing an evaluation identified as being from a "Regional Guide" is no indication of the evaluation's quality.