Pros of Trademark registration

Posted by cynthiajasline on February 17th, 2016

Trademarks have become mandatory for the business organisations as well as the brands owned by the company. They not only give you a unique identity but also help the customers to recognize your brand while shopping or sharing information. Tons of benefits are there that come along with trademarks making it imperative for one to register through trademark attorneys in Brazil and protect it further using copyright laws. Some of the pros of trademark registration are:

Distinguish between products: When a customer is off to market buying a particular product, he or she often encounter same product coming from different brands. With trademark, you can let the customer distinguish between different products by different sellers. For customers, only trademark is enough to distinguish a product or recognise a brand.

Work as marketing tools: A trademark can also be used as a very strong marketing for building an image for your brand and working on its reputation. For print, television, or internet, trademark will help you to set your brand apart from others, especially the ones similar to it.

Earn royalties: When your product is unique and has its own trademark protection in Brazil, you can easily earn revenue in form of business royalties. You can give licenses to increase the reach of product as well as earn for life through it. Discuss about it with your lawyer to understand copyright and trademark protection laws.

Must have for Franchisee agreement: If you are planning to extend your business across the country or world through franchisee chains, trademark is more than imperative for this. You will have to mention it in the agreement while extending offers. A trademark adds value to your business, making it a legit commerce.

Address copyright issues: Often business houses have to face copyright issues where someone is found to be selling similar product with inferior quality. When the customer cannot identify between your product and inferior one, it might affect your brand value. Having a trademark helps you to tackle such issues as well as the copyright cases.

If you do not have the trademark registered yet contact the trademark lawyers and get it done. You will have to decide the design as per your company. Choose the one that identifies your business from others. Make sure the trademark is unique and attractive. Contact the lawyers specialising in this field and get started. Trademark can do wonders for your business given you have selected the right one. Choose wisely and see what it can do for you and your business.