How to become an SEO Executive in India

Posted by Saalim on July 6th, 2021

How to become an SEO Executive in India

This SEO executive guide is a comprehensive job-hunting resource for anyone looking to break into the exciting world of digital marketing as an SEO executive. We've taken all of the skills, techniques, and tactics we used to get our start in SEO and created this great free resource for you.

What does an SEO Executive do?

An SEO Executive or SEO Expert will work with a team to improve a company’s organic search traffic. Improving the content of an organisation’s website and increasing the number of visitors is the primary role, though the goal is also to help business customers with links to their websites. Alongside this, you will analyse competitors’ SEO, compile reports through Google Analytics, and assist in the creation of relevant content. This role requires investigating key words and doing keyword research to help provide information for the team, as well as keeping up with developments in search engine marketing.''

What do SEO Experts typically earn?

An SEO Expert has a varied role, managing both people and projects. When recruiting an SEO Executive it is worth having a thorough understanding of the skills they will need, and the type of work that will be essential for them to do. This will help when deciding on the salary, as well as attracting the right type of candidate for your company.

How do I start out as an SEO Executive?

With experience in SEO, you should be able to get a job as an SEO Expert at the same rate as your more experienced peers. However, if you want to work for a top agency, you should expect to earn more than the average. According to one agency owner, the pay range for an SEO Executive outside of London is between £27-32k.

What do SEO Executives do day-to-day?

An SEO Executive’s job is to optimise websites for search engines, such as Google. This typically involves improving the performance of a website in terms of how well it ranks in the search engines, and also increasing the traffic that it generates. They can also work on specific projects, such as redesigning pages of a website or developing new content.

What career progression is available?  

After gaining experience within this role you could progress to a more senior level or in-house, such as SEO Manager or Account Manager. You could progress further to Head of SEO with further training and experience. Alternatively, you could move onto a similar job such as copywriting or other roles within digital marketing.

What are the challenges of being an SEO Executive?

Working in such a fast-changing industry can have its challenges. Staying ahead of the latest developments in search engines and technology can be exhausting. Alongside this, trying to manage the expectations of your clients or managers can be difficult, especially if they expect big results in a short space of time

What are the best bits about being an SEO Executive?

The digital marketing industry is the fastest growing sector within the marketing industry, with a lot of scope for creative input. This means that there are plenty of opportunities to develop your career into new areas. It is also a very social industry meaning that you will meet lots of interesting people in person and online as well as having the opportunity to travel; going to different conferences and events, which invariably have a few free beers at!